Egyptian sweet potatoes are gaining ground in Europe as demand rises. Short transit times, lower costs, and better storage boost supply. Dutch production struggles with low yields, while growing consumer interest and ready-to-eat trends drive market growth.

Five years ago, Mts. Koenraadt-Heerink started growing sweet potatoes on a trial basis in the Netherlands. Over the years, the acreage has grown from less than one to 20.5 hectares. Still, yoelds must improve to make it profitable.