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八月 28, 2020
Binegaaa! potato chips: Calbee educates Japan on salt & vinegar
Salt & vinegar may be a popular flavor in the United States (4th place) and even more so in the UK (2nd place), but it ranks nowhere in the top choices for Japanese consumers, who usually prefer plain salted, nori seaweed and salt, beef or chicken stock (consomme), sour cream or wasabi.
三月 11, 2013
India: PepsiCo's salty snack brand Kurkure is back with a whole new family
PepsiCo's salty snack brand Kurkure's latest ad campaign has arrived at a rather appropriate time. The Rs 9,400 crore Indian snack market is growing at a very healthy pace, about 25 per cent a year.From the archive

十二月 16, 2012
Lays launches Chicken Cola flavored potato chips in China
Pepsico is taking its global Power of One program to jointly promote beverages and snacks a step further in China, with the marriage of two Pepsi brands in a single product: Pepsi-Cola chicken-flavor Lay's potato chips.From the archive
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十月 11, 2011
McCain Foods India launched its first TV campaign in India
With more than 1.2 billion people, India is the second most populated country on the planet and offers ample opportunities for markets of all stripes. So why not frozen food? Canada’s McCain Foods has annual revenue of $6.5 billion.From the archive

