Balaji Wafers is one of the larger potato chips producing companies in India, with a high market share especially in Gujarat.
In 2014 a market share of over 70% was reported for Gujarat of over 60% for Maharashtra.
The company operates two snack processing plants, the main plant is located in Rajkot, while a second plant is located in the Valsad district both in Gujarat.
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Marzo 25, 2015
India marketing war? Pepsico - ITC focus on healthier packaged snacks
As growth slows down and intense competition emerges from regional brands in potato chips, PepsiCo and ITC are shifting their focus more towards newer and healthier forms of packaged snacks, the market for which is growing at twice the speed.From the archive

Diciembre 03, 2014
Balaji Wafers to start production of French Fries and frozen specialties
Balaji, one of the largest regional potato chips and snacks brands in India, will soon move into the production of French fries and other frozen potato specialty products, according to Chandu Virani, MD of Balaji Wafers.From the archive

Junio 15, 2014
Balaji Wafers now plans IPO; has dropped stake sale option
Indian snacks maker Balaji Wafers Private Limited is now preparing to come out with an initial public offering (IPO) to raise fund for its future expansions. The company that was in talks with private equity (PE) funds to sell stake, has dropped the idea of stake sale for now.From the archive
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