ITC Limited

Descripción de la compañía

ITC Limited is an Indian telecommunications giant and cigarette manufacturer diversifying in the Consumer Packaged Goods market, including the snack foods sector with its brand "Bingo!".

Bingo was launched in 2007 and managed to capture an 11% market share of the Indian snack market within 6 months of its launch.

Bingo now has 4 sub brands: Bingo! Yumitos (potato chips), Bingo! Mad Angles (variations on the tortilla chip), Bingo! Tedhe Medhe (a spindle shaped format) and Bingo! Tangles ( a 3D style snack)

ITC is also the parent company of Technico Agri Sciences, a global producer of minitubers.

ITC produces frozen potato products, french fries as well as potato specialties, branded ITC Master Chef

Subsidiaries and Factory Locations

Technico Pty Ltd

The Australian company Technico Pty Ltd call themselves an Agri-biotech company. They own the technology of the technituber. Taken over by Indian ITC Limited in August 2007

Tipos de productos que ofrece esta empresa

Marcas

Noticias de esta Compañia

Julio 13, 2009

Rising potato price eats into profit margins of Indian Potato chips manufacturers

A sudden shortage of potatoes accompanied by sharply higher prices is eroding profit margins for large potato wafer brands and could force several smaller ones to temporarily exit the snack foods market. Prices of chipping potatoes used to make wafers ...

From the archive

Julio 17, 2008

Snack Food market in India 2008 (GAIN report)

The snack food market in India is $3 billion;with the organized segment accounting for almost half of the market share and growing at rate of 15 to 20 percent per year.However, the imported snack food market is growing but small ($30 million) due to hi...

From the archive

Marzo 19, 2008

Foreign Firms Seek a Bite of India's $90bln Food Market

Getting a foothold in India's processed foods market, estimated to be worth $90 billion, requires persistence and a willingness to adapt products to suit culinary and cultural preferences, experts say.Rising incomes, more working women, modern stores a...

From the archive

Febrero 07, 2008

Interview with Frito-Lay India marketing execs Gautham Mukkavilli and Deepika Warrier

The branded snacks market has seen increased activity with the entry of FMCG heavyweight ITC. FritoLay, the market leader in this segment, is now faced with the task of guarding its position, even as competitors set targets to garner more than half the...

From the archive