PepsiCo India is streamlining its snacks portfolio, creating two master brands: Lay's and Kurkure for western and Indian traditional salted snacks respectively.

PepsiCo India is looking to enhance potato procurement through its tie-up with farmers in Chittoor district, Andhra Pradesh.

As growth slows down and intense competition emerges from regional brands in potato chips, PepsiCo and ITC are shifting their focus more towards newer and healthier forms of packaged snacks, the market for which is growing at twice the speed.

Kurkure, India’s most popular namkeen brand from PepsiCo India’s foods portfolio, has launched two new fun offerings-Kurkure Puffcorn and Kurkure Monster Paws. The brand takes pride in using trusted ingredients found in Indian kitchens.

India’s leading potato chips brand, Lay’s from PepsiCo, has joined hands with renowned designer duo Shantanu-Nikhil to launch a new range of baked chips - 'Lay’s Baked', through an exclusive fashion show in Delhi.

India-based Namkeen brand from PepsiCo, Kurkure has launched three new products under the 'Ingredients of India' range made with a special ingredient, Dal.

A new advertising campaign for Frito Lay India's Kurkure snack encourages people to spend time with their families.

Frito-Lay, the snack food division of PepsiCo India, is contemplating export of indigenously-developed products Kurkure and Aliva to markets such as the US and UK. 'We are looking at markets where the Indian diaspora is strong'.

In India, Frito-Lay has staved off the challenge from ITC, its first serious national-level competitor in the Indian savory snacks market. With a dominant market share in the Rs 3,000-crore branded salty snacks category, the firm says it is fast-tracki...