Potatoes USA

Descripción de la compañía

Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

Consumer website: www.potatogoodness.com
International website: www.potatoesusa.com

Tipos de productos que ofrece esta empresa

- Asociaciones de Industrias

Marcas

Potato Goodness

Noticias de esta Compañia

Groups encourage Mexico regulators to immediately begin the rulemaking process to allow for the importation of fresh U.S. potatoes throughout the country.

Abril 29, 2021

US Potato Industry Celebrates Mexico’s Supreme Court Decision Overturning Decades-long Ban on Fresh US Potato Imports

Groups encourage Mexico regulators to immediately begin the rulemaking process to allow for the importation of fresh U.S. potatoes throughout the country.

Jaren Raybould of Saint Anthony, Idaho, Potatoes USA Chairman 2021-2022

Abril 05, 2021

Potatoes USA Elects 2021 -2022 Leadership

Potatoes USA, the marketing and promotion board for the U.S. potato industry, elected new leadership during the Annual Meeting on March 11, 2021. The newly elected Chairman and Executive Committee will lead the Board through 2021-2022.

Potatoes USA marketing campaign highlights the versatility of the potato

Marzo 12, 2021

Potatoes USA marketing campaign highlights versatility of potatoes

A new video campaign has been launched by Potatoes USA to help combat meal fatigue and show consumer the many different meals that can be prepared using potatoes.

Febrero 19, 2021

United States potato exports see recovery

United States potato exports continue to recover but remain behind previous year levels. Exports for the first six months of the marketing year, July – December 2020, are behind the record levels set in 2019.