Potatoes USA

Descripción de la compañía

Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

Consumer website: www.potatogoodness.com
International website: www.potatoesusa.com

Tipos de productos que ofrece esta empresa

- Asociaciones de Industrias

Marcas

Potato Goodness

Noticias de esta Compañia

Potatoes USA sponsored a U.S. demonstration plot at the Panama-hosted Latin American Potato Congress (known as ALAP).

Octubre 05, 2016

Potatoes USA highlights US seed at ALAP field day in Panama

Potatoes USA sponsored a U.S. demonstration plot at the Panama-hosted Latin American Potato Congress (known as ALAP).

From the archive

Part of the Alliance for Potato Research and Education (APRE) website homepage, providing insight in the activities of APRE.

Agosto 23, 2016

How Potatoes USA is restructuring the Alliance for Potato Research and Education (APRE)

During the Potatoes USA Summer Meeting held in Seattle August 10, it was announced that the Alliance for Potato Research and Education (APRE) has been restructured in an effort to minimize overhead costs and expand research on potato nutrition.

From the archive

Rachael Lynch has joined Potatoes USA as a Global Marketing Manager for institutional foodservice.

Julio 25, 2016

Rachael Lynch Joins Potatoes USA as Global Marketing Manager

Potatoes USA is pleased to announce Rachael Lynch has joined its staff as a Global Marketing Manager for institutional foodservice

From the archive

Cooking and cooling potatoes - like you do when you make a potato salad - can significantly increase the amount of Resistant Starch.

Julio 12, 2016

Pass the Potato Salad this summer

There is good news for potato salad lovers just as the season for chilled potatoes officially heats up. New research published in the scientific journal Food Chemistry adds to the growing body of evidence that shows that cooking and cooling potatoes can significantly increase the amount of Resistant Starch (RS).

From the archive