Solapas principales

Potatoes USA

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Solapas principales

Descripción de la compañía

Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.
 

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

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Noticias de esta Compañia
The Potatoes USA Board Members for 2017 were sworn in during its Annual Meeting in Denver Colorado.
Marzo 23, 2017
Potatoes USA Board Members for 2017 Sworn in during Annual Meeting
The Potatoes USA Board Members for 2017 were sworn in during its Annual Meeting in Denver Colorado.
From the archive
The old (left) and the new (right) version of the potato nutrition facts label for fresh potatoes as developed by Potatoes USA to meet updated FDA guidance. (Courtesy: Potatoes USA)
Marzo 15, 2017
New Potato Nutrition Facts Label in the United States
Potatoes USA has developed an updated new Nutrition Facts Label for fresh potatoes to meet updated FDA guidance.
From the archive
Participants in the 2017 Potato Industry Leadership Institute: (front row, left to right): Lucas Wysocki, Wisconsin Rapids, WI; Jay LaJoie, Van Buren, ME; Lynn Dickman, Hancock, WI; Lindsey Dodgen, Denver, CO; Suzanne Price, Washington, DC; Lyla Davis, Mo
Marzo 02, 2017
Tomorrow's Leaders Trained at 2017 Potato Industry Leadership Institute
The 2017 Potato Industry Leadership Institute (PILI) provided training to 22 US potato growers and industry representatives in leadership development, public policy, marketing, team building and public communication.
From the archive
Lindsey Dodgen is Potatoes USA’s newest team member, joining the team as the Assistant Marketing Manager
Diciembre 14, 2016
Lindsey Dodgen joins Potatoes USA as Assistant Marketing Manager
Lindsey Dodgen is Potatoes USA’s newest team member, joining the team as the Assistant Marketing Manager supporting the Retail, Market Access, Seed, Reputation Management, and Industry Outreach Programs.
From the archive

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This content was last updated on Septiembre 14, 2025

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Potatoes USA (United States Potato Board)
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