Snack Factory LLC, based in Princeton, New Jersey, was founded by snack food pioneers Sara and Warren Wilson in 2004.
The Wilsons pioneered the first flat pretzel-shaped cracker under the Pretzel Crisps® brand and rapidly gained distribution in the deli-bakery section of grocery stores. The natural, baked product immediately attracted a loyal following, and it quickly became one of the most dynamic snack brands in the U.S. The brand remains committed to providing the highest-quality, natural ingredients and exceptional taste that this growing set of consumers like to enjoy and share.
Snack Factory products are distributed nationally in grocery, mass merchandisers, club stores, and other channels.
In October 2012, Snack Factory was acquired by Snyders-Lance.
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Junio 07, 2011
Snack Factory's Pretzel Crisps® Brand “Rethinks Pretzels” utilizing Affinova
Affinnova, Inc., the global leader in marketing innovation software and services, is pleased to announce that Snack Factory selected Affinnova to help spice up its snack food product line.From the archive
Abril 27, 2010
Snack Factory PretzelCrisps launched nationwide in Whole Foods Market
Snack Factory announced today that it will launch its new Modern Classics line of Pretzel Crisps at Whole Foods Market stores nationwide in May. Modern Classics were unveiled at the Natural Products Expo West trade show in Anaheim, CA on March 12th and...From the archive
Mayo 16, 2008
Pretzel Crisps Get Madison Square Garden Crunching
The Snack Factory, creators of Pretzel Crisps® brand pretzel crackers, announced today an agreement with Madison Square Garden to have its thin, crunchy pretzel cracker available throughout the complex. Madison Square Garden, known for its great famil...From the archive
Agosto 09, 2007
Pretzelcrisps from the Snack Factory star on Food Networks 'Unwrapped'
Pretzel Crisps got prime time praise on the Food Network's highly popular show 'Unwrapped.' Seen in more than 70 million households, 'Unwrapped' is hosted by Marc Summers who takes viewers behind the scenes to learn more about their favorite foods. Th...From the archive
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This Company page was last updated on Agosto 21, 2025
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