Walkers Snacks is shunning television in favour of a sampling and direct mail campaign that will target health professionals, as well as consumers, for the £3m launch of its new SunBites brand. The wholegrain crisps will be launched on September 17. ...

Walkers is launching its first ever wholegrain snack, Sunbites. Targeting consumer looking for ‘better for you’ products, Sunbites are made with whole wheat, oats and corn. Each bag contains around a third of the suggested daily amount of wholegrains...

El estudio, realizado por la agencia TNS Worldpanel y la revista "Marketing,” concluye que hay varios ejemplos de crecimiento empresarial después de la introducción de productos más sanos (...) Marcas como los cereales Kellogg's, o las papas Walk...

Chips company Walkers has apologised for the wording on the back of its packets, which it admits could cause offence to farmers because of the current flooding crisis. Currently chips packets carry the message: “Muddy Good Potatoes! Everyone complains...

NFU President Peter Kendall has welcomed the move by Walkers Snackfoods, which is a reaction to customer comments on the sourcing of its ingredients. Reducing the company's food miles and carbon footprint was also part of the decision. Peter Kendall sa...