News For Walkers

Chicken tikka and Walkers’ crisps. Britain’s most popular ethnic food now has a chance of flavouring the country’s equally popular brand of potato chips. Walkers’ launched a “Do us a flavour, win a packet” campaign last month to invite ideas for new fl...

Walkers Snack Foods was the fastest growing website in the UK over the last year, due in part to its Brit Trips discounted UK holiday promotions, according to Nielsen Online.The site's UK unique users grew from 17,000 in June 2007 to 444,000 in June th...

A happy-snacker was left star-struck when she discovered a Gary Lineker look-a-like in her crisp packet. Beth Benner was tucking into a packet of her favourite Ready Salted crisps when she pulled out what she thought was the spitting image of the footb...

Eco-friendly plans to generate power using waste from a crisp factory proved the real McCoy for Durham County councillors yesterday. Farmer Philip Johnson asked Durham County Council for permission to produce electricity – enough to heat 1,200 homes ...

Walkers is offering the public the chance to create a new flavour and make money by taking 1% of future sales of the crisps. Chef Heston Blumental will lead a panel of "flavour experts"from Walkers to select the finalists. The Do Us a Flavou...

Walkers, Britain's No.1 crisps and snacks manufacturer, is set to drive growth of its leading better-for-you brand, Walkers Baked, with a larger 37.5g pack aimed at the Impulse channel.Walkers Baked is the most successful launch in the Crisps and Snack...

PepsiCo UK has drafted in Mars strategy chief Ian Ellington as vice president of marketing for its Walkers business. He joins from Mars UK, where he has worked for the past 17 years. The move marks a departure in Pepsico’s strategy of promoting from ...

Walkers, Britain's No.1 crisps and snacks manufacturer, is continuing to drive sales of its £93m Doritos brand with the launch of an innovative new range – Doritos Collisions – which takes two bold, complementary flavoured chips and puts them in one s...

PepsiCo reported first-quarter earnings per share of $0.70. The Company delivered strong operating results with 13% net revenue and 10% division operating profit growth. PepsiCo Chairman and CEO Indra Nooyi said, "We delivered a strong first quart...