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Agosto 28, 2013
CPRI develops potatoes resistant to cold-induced sweetening
The Central Potato Research Institute (CPRI) in Shimla, India's premier potato research institute, has evolved a new technology to prevent conversion of starch into glucose in low temperature conditions, like cold storages.From the archive

Julio 31, 2013
Balaji Wafers looking for investors
PepsiCo and Mondelez, along with their Indian counterparts ITC and Britannia, have been approached for a stake of Balaji Wafers - a 37-year-old india based wafer (potato chip), namkeen and savoury brand that dominates a number of states in western India.From the archive
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Abril 09, 2013
Research Station promises Kufri (Northern India) low cost potato chips
In order to prepare various types of potato chips at lower costs, a potato processing plant and retail center has been opened at the Central Potato Research Station (CPRS) in Kufri, high in the mountains in Northern India.From the archive

Marzo 11, 2013
India: PepsiCo's salty snack brand Kurkure is back with a whole new family
PepsiCo's salty snack brand Kurkure's latest ad campaign has arrived at a rather appropriate time. The Rs 9,400 crore Indian snack market is growing at a very healthy pace, about 25 per cent a year.From the archive

Diciembre 17, 2012
Pepsi's low but assured price turns Bengal farmers to Atlanta potatoes
Lufthar Rahman and his neighbours at Abhirampur village in Hooghly in West Bengal have sowed more Atlanta variety of potato this year. It is for use by PepsiCo India for making flakes and other Frito-Lay products.From the archive

Diciembre 16, 2012
Lays launches Chicken Cola flavored potato chips in China
Pepsico is taking its global Power of One program to jointly promote beverages and snacks a step further in China, with the marriage of two Pepsi brands in a single product: Pepsi-Cola chicken-flavor Lay's potato chips.From the archive

Septiembre 25, 2012
Indian savory snacks market shifts towards branded traditional salty snacks
Just three years ago, the Indian savory snacks market was dominated by western snacks such as potato chips and finger sticks that had nearly two-third of the market controlled primarily by Pepsi Frito Lays and ITC Foods.From the archive

Septiembre 15, 2012
Kurkure adds new flavours: Kurkure Puffcorn and Kurkure Monster Paws
Kurkure, India’s most popular namkeen brand from PepsiCo India’s foods portfolio, has launched two new fun offerings-Kurkure Puffcorn and Kurkure Monster Paws. The brand takes pride in using trusted ingredients found in Indian kitchens.From the archive








