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Noviembre 25, 2019
Frito-Lay Releases U.S. Snack Index and No Need to Check Twice: It's Family, Friends and Food that Make the Holidays Nice
This holiday season, Frito-Lay is all about salty vs. sweet with the release of its latest U.S. Snack Index, revealing the taste preferences driving snack consumption among consumers.
Agosto 13, 2019
Lay's Unveils 60+ New Potato Chip Bags Starring 31 'Everyday Smilers' In Campaign To Donate $1 Million To Operation Smile
From throwing birthday parties for children in need to surprising hospital patients with a furry friend to rehabilitating injured veterans, 31 everyday people are being invited into millions of homes this summer to share their stories and spread smiles.
Julio 20, 2017
The Lay's Do Us A Flavor finalists: Crispy Taco, Everything Bagel With Cream Cheese and Fried Green Tomato Chips
Three of America's favorite dishes are about to be transformed into Lay's newest potato chips for your snacking pleasure, thanks to the lastest round of the Do Us a Flavor contest.From the archive

Julio 10, 2017
Lay's names SEMI-finalists in 'Do-Us-A-Flavor' the PITCH. Who will get to the next round?
Lay's, one of the marquee brands from PepsiCo's Frito Lay division, today announced it has narrowed its 'Do Us a Flavor' contest submissions to 10 semifinalist flavors. Check back for the Three finalists on July 18!From the archive
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Enero 10, 2017
The PITCH: Lay's latest 'Do Us A Flavor' iteration in the United States asks you to PITCH your favorite Potato Chip Flavor
Nearly everyone has a great flavor idea for potato chips. And perhaps your idea is good enough to become the newest flavor for Lay's potato chips worth a whopping $1 million in this new US 'Do-Us-a-Flavor' contest title 'the PITCH'From the archive

Julio 18, 2016
Lay's Potato Chips offered in four international flavors this summer - check them out!
As the world comes together this summer, Lay's offers four popular international flavors in chip form: Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki and Indian Tikka Masala - for a limited time.From the archive

Abril 25, 2016
No 'swaps' in Lay's Potato Chips 'Flavor Swap' Campaign: Americans want to keep their flavors!
For the first time in brand history, the Lay's brand asked Americans to help decide which Lay's flavors stay and which flavors go. The decided to pass on ALL of the new flavors and stick to the old onesFrom the archive

Febrero 18, 2016
Favorite Canadian Ruffles flavor (All Dressed) now permanent in the United States
2016 is the year of the Canadian invasion. Americans have been clamoring over all things Canadian: hockey, the 2016 NBA All-Star game, poutine, and, most recently, Ruffles All Dressed potato chips.From the archive

Enero 21, 2016
Flavor Swap: Lays Potato Chips Invites America To Help Choose New Flavor Line-Up
With flavor exploration on the rise, the Lay's brand is asking Americans to put their taste buds to the test and help choose between four all-new potato chip flavors and the classic ones they know and love.From the archive

Marzo 10, 2015
Did you already submit your Lays potato chip flavor idea?
Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, today announced a last call for submissions in its search for the next great potato chip flavor as part of the (United States) Lay's 'Do Us A Flavor' contest.From the archive

Julio 24, 2014
Lay’s flavored potato chip bags have fewer chips inside than Regular Lay's
PepsiCo purposely packs fewer chips into its flavored chip bags, Hugh Johnston, the company's CFO, told the Associated Press. 'There might be an ounce or two less [in those bags],' Johnston said.From the archive






