Intersnack Group GmbH & Co KG and Herkules Private Equity Fund II today announced that they have entered into an agreement where Herkules sells the salted snacks manufacturer Estrella Maarud ('Estrella Maarud' or 'the Company') to Intersnack for an undisclosed sum.

Swedish chip brand Estrella are going to replace the Union Jack with an Irish tricolour following a request from an Irishman based in Sweden to correctly illustrate the history of salt and vinegar flavoured snacks.

Estrella Maarud, the leading snack manufacturer in Northern Europe, has joined the EU advertising pledge that aims to promote healthier snacking choices and balanced lifestyles among children.