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Frito-Lay North America (FLNA)

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Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.

Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.

Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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Representative Images of the Recalled Products in the United States due to the potential presence of Salmonella in the seasoning
april 22, 2017
Recalled in the United States: Jalapeño Flavored Lay’s Kettle Cooked Potato Chips and Jalapeño Flavored Miss Vickie’s Kettle Cooked Potato Chips Due to Potential Presence of Salmonella
Frito-Lay today announced it is voluntarily recalling select Jalapeño Flavored Lay’s Kettle Cooked potato chips and Jalapeño Flavored Miss Vickie’s Kettle Cooked potato chips due to the potential presence of Salmonella in the seasoning.
From the archive
"When competitors fit more potato chips into the same size bag that Defendant uses, it proves that some of the empty space in Defendant's Product bags is in excess for potato ship manufacturing and shipping," the lawsuit states.
april 11, 2017
Potato Chip manufacturer Wise Foods faces Class Action Lawsuit for alleged excessive slack-fill
Bags of Wise potato chips contain vastly more empty space than they do actual product, according to a recently filed class action lawsuit in the United States.
From the archive
Lay's launches poppables potato bites
maart 28, 2017
Lay's launches poppables potato bites
PepsiCo's Frito-Lay division has launched its latest variation of tasty potato goodness: Lay's Poppables – a new, delicious, multi-dimensional, light-textured potato snack
From the archive
Multiplatinum recording artists Nick and Drew Lachey pitch their flavors to a live audience at Carolines on Broadway, announcing Lay's Do Us a Flavor 2017 Monday, Jan. 9, 2017 in New York. The latest installment, The Pitch, invites fans to simply pitch th
januari 10, 2017
The PITCH: Lay's latest 'Do Us A Flavor' iteration in the United States asks you to PITCH your favorite Potato Chip Flavor
Nearly everyone has a great flavor idea for potato chips. And perhaps your idea is good enough to become the newest flavor for Lay's potato chips worth a whopping $1 million in this new US 'Do-Us-a-Flavor' contest title 'the PITCH'
From the archive