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Frito-Lay North America (FLNA)

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Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.

Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.

Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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Frito-Lay for news
januari 08, 2009
Frito-Lay Aims to Improve Its Chips' Image
This news just in: Lay's potato chips are made from potatoes. To combat the perception of the snack as overprocessed, the ubiquitous chip is mounting a multimillion-dollar campaign from agency Juniper Park, Toronto, that underscores the fact that the p...
From the archive
Frito-Lay for news
januari 02, 2009
Pepsico takes measures to ensure potato supply in India.
Having faced sourcing issues for potato in 2008, food and beverage major PepsiCo is planning to ensure supply by introducing farming equipment and technology and new potato seed varieties to decrease chances of crop loss. It also aims to increase the...
From the archive
Frito-Lay for news
december 15, 2008
Pepsico India to raise area under contract farming for potatoes
Pepsico is planning to increase its sourcing of raw materials in India from contract farming and venture into new states regarding this.The company's foods business unit, Frito-Lay, procures 50 per cent of potatoes, required for making chips and strips...
From the archive
Frito-Lay for news
november 26, 2008
El futuro de los snacks
Álvaro Sánchez aplica lo que predica. Nunca se priva de alimentos que muchos consideran “chatarra”. Y no lo hace por amor a la bandera sino por convicción, porque, en realidad, se declara atraído por las papas fritas, los Doritos y los Cheetos. Claro q...
From the archive