Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips
The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.
Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.
Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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april 25, 2016
No 'swaps' in Lay's Potato Chips 'Flavor Swap' Campaign: Americans want to keep their flavors!
For the first time in brand history, the Lay's brand asked Americans to help decide which Lay's flavors stay and which flavors go. The decided to pass on ALL of the new flavors and stick to the old onesFrom the archive

februari 18, 2016
Favorite Canadian Ruffles flavor (All Dressed) now permanent in the United States
2016 is the year of the Canadian invasion. Americans have been clamoring over all things Canadian: hockey, the 2016 NBA All-Star game, poutine, and, most recently, Ruffles All Dressed potato chips.From the archive
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