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Frito-Lay North America (FLNA)

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Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.

Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.

Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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februari 07, 2008
Ganancias de PepsiCo caen en 4to trimestre
La compañía de bebidas estadounidense PepsiCo Inc. anunció el jueves una disminución de las ganancias del cuarto trimestre, afectada por una mayor tasa tributaria y una caída del volumen en las ventas de refrescos carbonatados.   PepsiCo -que fabrica P...
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Frito-Lay announces winner Doritos contest during Super Bowl, looking to rekindle youth interest in its brand
februari 02, 2008
Frito-Lay announces winner Doritos contest during Super Bowl, looking to rekindle youth interest in its brand
Introduced in 1966, Doritos, which according to Frito-Lay comes from the Spanish term for "little bits of gold,"rose to fame as comfort food mostly for male students and young professionals who craved the chip's intense flavor, spiciness an...
From the archive
Frito-Lay steps up the fight for the Indian snacks market with new marketing campaign
februari 02, 2008
Frito-Lay steps up the fight for the Indian snacks market with new marketing campaign
With the branded snacks market buzzing with new entrants, the FritoLay division of PepsiCo India Holdings has kicked off a marketing campaign “Chala Change Ka Chakkar”, which the company claims is its biggest ever portfolio initiative in 2008. As part ...
From the archive
januari 29, 2008
Consumer report: Low fat snacks still not as tasty as regular versions
To see whether potato chips and cheese crunchies, those quintessential Super Bowl snacks, can lose their fat but keep their taste, we compared regular versions with some lower-calorie, lower-fat, or multigrain cousins. We also dipped the tortilla chip...
From the archive