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Frito-Lay North America (FLNA)

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Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.

Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.

Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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september 12, 2007
The battle for market share in the Indian savory snacks market
Over nearly a decade, Frito-Lays India grew to be the undisputed champion of the branded part of the salty snack segment, estimated to be valued at around Rs 2,000 crore. Competition for the vast majority of this period was principally from local brand...
From the archive
DSM Food Specialties awarded for PreventASe acrylamide mitigation enzyme
augustus 30, 2007
DSM agrees on asparaginase application rights with Frito-Lay and Procter & Gamble
Worldwide licencee for PreventASe™ DSM Food Specialties, Frito-Lay and Procter &Gamble have reached an agreement on the Intellectual Property rights to apply asparaginase in food products in order to reduce acrylamide levels. The reduction is cata...
From the archive
augustus 23, 2007
No Colombian Potatoes for Frito-lay Venezuela
The company Frito Lay-Venezuela did not get permission of the Venezuelan government to import 5000 tons of potatoes (variety R-12 Diacol Capiro Industrial) for its industry. Venezuelan authorities argue that the company should use domestic potatoes for...
From the archive
augustus 17, 2007
Flat Earth launches Fruit Crisp and Veggie Crisp multipacks
Flat Earth, the snack that brings great taste and nutrition together in a baked fruit crisp and vegetable crisp, now provides even greater convenience with a new multipack offering. The single serve bag in each multipack is a perfect snack for lunchbox...
From the archive