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Frito-Lay North America (FLNA)

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Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.

Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.

Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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Frito-Lay for news
april 17, 2011
Lays Limited Edition (Patatje Joppie) beste produkt introduktie in 2010
Lays Limited Edition was het beste nieuwe product in 2010 in Nederland. Een innovatie op smaak én op marketing. De Limited Edition-zakken voor Lay's Maak de Smaak waren volgens de fabrikant niet aan te slepen: ruim zes miljoen keer gingen de drie fina...
From the archive
april 11, 2011
Frito-Lay promotes its snacks in Times Square, New York City
PepsiCo's Frito-Lay division today kicked-off a weeklong event in the heart of New York City.
From the archive
Frito-Lay for news
april 11, 2011
Frito-Lay stays course faced with possible stronger rival
PepsiCo.'s (PEP) Frito-Lay business is staying the course in the wake of Diamond Foods Inc.'s (DMND) pending acquisition of the Pringles, which is poised to present more formibable competition in the snack aisle.
From the archive
Frito-Lay Turns Up the Heat With New Tapatio Hot Sauce-Inspired Flavors
april 05, 2011
Frito-Lay Turns Up the Heat With New Tapatio Hot Sauce-Inspired Flavors
PepsiCo's Frito-Lay North America division and the family behind the renown Tapatio hot sauce brand today announced a new partnership in which Frito-Lay will sell and distribute Tapatio hot sauce-flavored Doritos tortilla chips, Fritos corn chips and Ruffles potato chips.
From the archive