Fat remains major baddie for healthy eaters, says Datamonitor

augustus 24, 2007
Reducing fat intake continues to be the main priority of consumers looking to improve their diets, according to a new report from market analyst Datamonitor.

The new report, Moderation and Avoidance Trends in Food and Drinks: Implications for 'Better-For-You' Offerings, seeks to highlight changing attitudes towards dieting as a result of global obesity concerns.
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