Food makers confronted by today's challenging economic times must continue to invest hard in innovation to beat the downturn. This year's SIAL, which opened yesterday in Paris, is a showcase of new ideas that could help to boost margins and weather the economic storm.
"As a market becomes more difficult, so innovation is increasingly necessary,"Xavier Terlet, CEO of trend tracking agency XTC, told FoodNavigator.com. And innovation that embraces today's, and tomorrow's trends, will be key to success.
Innovation in food products essential to weather economic storm
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