KFC deja KO a McDonalds en China

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september 26, 2008

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Kentucky Fried Chicken ha conseguido lo que otras cadenas de comida rápida llevan tiempo soñando. La enseña americana supera, en China, a todos sus competidores del sector, incluido al líder del mercado mundial, McDonald’s. El éxito de KFC en el país oriental se debe a la adaptación de la franquicia de sus costumbres, así como a la oferta de productos típicos de la zona.

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Uitgelichte Bedrijven

KFC
KFC has more than 18,000 restaurants in 115 countries across the globe. And in quite a few U.S. cities, KFC is teaming up with sister restaurants, A&W, All-American Food™, Long John Silver's, Taco Bell and Pizza Hut, selling products from the popular chains in one convenient location.
McDonalds Corporation
McDonald's is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in more than 118 countries each day.

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