PepsiCo announced today an agreement to acquire Spitz International Inc., the leading maker of sunflower and pumpkin seeds in Canada. Upon completion of the acquisition Spitz will continue its Canadian operations in Bow Island and Medicine Hat, Alberta, and will report into Frito-Lay North America.
Spitz is the leading Canadian brand of sunflower and pumpkin seeds and has strong growth potential across North America. The acquisition will support Frito-Lay's plans to participate more broadly in the nuts and seeds category. Spitz complements Frito-Lay's growing portfolio of healthier snack options, such as this year's introduction of True North nut snacks.
"We are looking forward to having Spitz's leading seed brands in the Frito-Lay family,"said Al Carey, Frito-Lay North America President and CEO. "Spitz enables Frito Lay Canada to grow our seed business in Canada and help us expand in the U.S., while supporting PepsiCo's broader health and wellness strategy. Spitz has a very strong brand in Canada, and we plan to create new growth opportunities for the brand across North America."
Pepsico acquires sunflower and pumpkin seeds producer Spitz International Inc.
