Pringles is to take on Walkers Sensations with the launch of a premium bagged crisp line.
Pringles Select is a luxury kettle chip that has already launched in the US. It is understood that Procter &Gamble plans to launch the line in the UK this autumn, but will adapt the variants to suit consumer tastes here.
UK: Procter and Gamble to launch Pringles Select, premium bagged kettle chips
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