Walkers Baked now in larger 37.5g package

Walkers, Britain's No.1 crisps and snacks manufacturer, is set to drive growth of its leading better-for-you brand, Walkers Baked, with a larger 37.5g pack aimed at the Impulse channel.

Walkers Baked is the most successful launch in the Crisps and Snacks category of the past three years with sales of more than £38m.

Walkers is now planning to grow the brand even further with a new format targeting the impulse channel specifically.

In addition to the upweighted impulse specific pack, Walkers is also putting a significant £1.5m behind a television campaign for Walkers Baked throughout July. The 20-second executions are designed to drive consumer awareness of the brand from its current 50% to 70%.