Burger King's new fries look to compete with McDonald's, Wendy's

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december 05, 2011
Burger King has begun introducing new French fries in its North American franchises, hoping a revamped recipe will help it take on competitors McDonald's and Wendy's in the fast-food burger and fries restaurant chain market. The new recipe, Burger King's first since 1998, will contain thicker cuts of potatoes and 20 percent less salt, and will be coated with a crispier outside that will keep the fries hotter for a longer period of time.
The fries are currently being rolled out in Burger King franchises, and the company said the new recipe will be the standard in most franchises across North America by Monday.

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  • Burger King

    The BURGER KING® system operates more than 11,100 restaurants in all 50 US States and in more than 65 countries worldwide. Approximately 90 percent of their restaurants are owned and operated by independent franchisees

  • McDonalds Corporation

    McDonald's is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in more than 118 countries each day. 

  • The Wendys Company

    The Wendy’s Company is the world’s third largest quick-service hamburger company. The Wendy’s system includes more than 6,500 franchise and Company restaurants in the U.S. and 25 other countries and U.S. territories worldwide
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