McDonald's Dollar Menu fails to boost sales
McDonald's Dollar Menu fails to boost sales
McDonald's says its Dollar Menu is "a tasty way to fill up for less"but those deals could be eating into the company's profits, analysts say.
On Friday, McDonald’s reported a higher profit for its first quarter but its comparable sales worldwide fell 1% during the period and the chain said comparable sales were expected to dip again in April.
It was the first quarterly decline in a decade in sales at restaurants open at least 13 months.
Observers feel the Dollar Menu are affecting profit margins and say it's rankled some McDonald’s franchisees.
But company executives aren't planning on deserting the cheaper option.
"That battle for market share has become so critical for the long-term health of business, we're willing to sacrifice that margin,"Peter Bensen, McDonald's chief financial officer, said in a statement.
On Friday, McDonald’s reported a higher profit for its first quarter but its comparable sales worldwide fell 1% during the period and the chain said comparable sales were expected to dip again in April.
It was the first quarterly decline in a decade in sales at restaurants open at least 13 months.
Observers feel the Dollar Menu are affecting profit margins and say it's rankled some McDonald’s franchisees.
But company executives aren't planning on deserting the cheaper option.
"That battle for market share has become so critical for the long-term health of business, we're willing to sacrifice that margin,"Peter Bensen, McDonald's chief financial officer, said in a statement.
Like to receive news like this by email? Join and Subscribe!
Get the latest potato industry news straight to your WhatsApp. Join the PotatoPro WhatsApp Community!
Sponsored Content
Uitgelichte Bedrijven
Related News
november 26, 2025
McCain Foods CEO Max Koeune Named Co-Chair of Consumer Goods Forum to Drive Global Collaboration
Max Koeune, CEO of McCain Foods, joins The Consumer Goods Forum as Co-Chair alongside Tesco’s Ken Murphy, driving global collaboration and innovation. McCain continues its leadership in sustainability, food waste, and industry partnerships.
november 25, 2025
Why Wendy’s Most Unique Baked Potato Is Only Available in Puerto Rico
Wendy’s Puerto Rico offers a unique ham-and-ranch baked potato not found in the U.S. The island’s menu also features items like Nutella Frosty and loaded fries, reflecting Wendy’s global trend of adapting creative flavors to local tastes.
november 23, 2025
Will Direct-to-Consumer Potato Chips Replace Supermarket Shelves?
Buying potato chips is changing fast with direct-to-consumer brands and online shopping. Will D2C delivery replace supermarket shelves? Let’s explore current habits and what the future holds for this popular snack.
Sponsored Content
Latest News
Sponsored Content
Sponsored Content
Sponsored Content
Sponsored Content