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McCain Foods India: Veggie Burger

McCain Foods India, producers of frozen french fries and appetizers, is offering a wide range of innovative and profitable menu solutions for every segment of food service business.

The company is expanding its distribution network as well as improving availability of its products throughout India. Currently, McCain products are available in around 10,000 outlets across Tier I&II Indian cities such as Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, Kolkata, Ludhiana, Goa, Pune, Indore, Kanpur, Mangalore, Mysore, Solan, Panchkula, Shillong, etc.

The company is now targeting to expand its retail network to about 50,000 outlets in the next five years. Speaking exclusively to Food & Hospitality World, Vikas Mittal, managing director, McCain Foods India said, “We have customised our products to appeal to local Indian taste buds. The Indian customer is getting familiar with frozen foods. We have done extensive research to grow the best quality potatoes for our products. We will continue to offer a wide variety of vegetarian products to our customers – from french fries to potato specialties and cheese appetizers to an entire veggie range.”

McCain Foods India Veggie Nuggets

McCain Foods India recently launched Veggie Fingers for its institutional customers, in addition to the latest ‘veggie’ range of McCain Veggie Nuggets and Veggie Burger Patty. “We have an innovation team and state-of-the-art R&D centre wherein we keep exploring new product concepts,” he mentioned. When asked about the company’s strategies to increase market share, he informed, “We entered the Indian market in 1998. From there on, we have come a long way expanding the frozen food market in the process. For institutional customers, we offer solutions which they can use as a part of their menu creations. In order to promote the products and connect with them, McCain undertakes activities such as organising HORECA meets, participation in B2B shows, print advertising and one on one sampling for institutional customers.”

On the sales revenue growth, Mittal replied that about two-third of the business comes from institutional sales with customers in leading national and international QSR and HORECA, and the remaining comprises of retail and exports. Elaborating on the expected market growth in the frozen food segment in India, Mittal opined, “The frozen foods category in India is still at a nascent stage. This market is evolving gradually and is very crucial for us. With the growing number of malls and with consumer footfalls moving away from high streets to both shopping malls and travel locations, consumer food service operators are also looking at such locations to set up their outlets. McCain therefore, envisions scope for significant growth.”