Idahoan Mashed Potatoes voted product of the year 2019 in the United States

Idahoan Foods, LLC announced today that its Idahoan® Family Size Mashed Potatoes has been named Product of the Year for 2019 in the United States, receiving top honors for the Side Dish Category.

Product of the Year is the world's largest consumer-voted award for product innovation, where winners are determined by the votes of 40,000 consumers in a nationally representative survey conducted by research partner Kantar, a global leader in consumer research.

Mike Nolan, CEO of Product of the Year:
 

“Backed by the votes of over 40,000 everyday consumers, the distinctive Product of the Year logo helps shoppers identify the best new products in the supermarket and saves them valuable time and money during the shopping experience.”

“In an increasingly competitive and saturated marketplace, the Product of the Year seal of approval gives our winning products a powerful tool proven to increase product trial, consumer awareness, distribution and sales.”

Idahoan® Mashed Potatoes are real potatoes, real easy, delivering homemade taste on demand. Made from 100% real Idaho® potatoes and ready in just minutes, Idahoan® Mashed Potatoes offer the best taste and texture compared to any other mashed potato, earning the title of "America's Favorite Mashed Potatoes" – based in part on 52 weeks of IRI sales data ending on Dec. 30, 2018.

They are also available in a variety of sizes and delicious flavors.
  For more than 30 years globally, and 11 years in the U.S., Product of the Year has guided consumers to the best products on the market by recognizing companies and brands for quality and product innovation.

Each year, Product of the Year accepts entries from consumer packaged goods that demonstrate innovation and were launched within the previous year.

The entries span a wide breadth of product categories, such as food, beverages, personal care, household care and more, with one product being chosen as a winner in its category through a nationally representative online study of 40,000 consumers conducted by Kantar.

Ryan Ellis, Vice President of Retail Marketing:
 

“It is such an honor that Idahoan® Family Size Mashed Potatoes have been selected as a 2019 Product of the Year Award winner.”

“Coming on the heels of IRI sales data from 2018 that helped Idahoan® earn the title of America's Favorite Mashed Potatoes, we're proud to receive such a meaningful recognition from Product of the Year.”

The complete list of the 36 winning products of the 2019 Product of the Year Award can be found at productoftheyearusa.com.