Wendy's Company to set up 700 delivery-only kitchens in cooperation with REEF

Today's announcement of REEF and The Wendy's Company follows a trial in Toronto, ON  that started in November 2020

Today's announcement of REEF and The Wendy's Company follows a trial in Toronto, ON  that started in November 2020

augustus 11, 2021

Today REEF and The Wendy’s Company announced a new development commitment to open and operate 700 delivery kitchens over the next five years across the U.S., Canada and the United Kingdom. The commitment builds upon the successful test of eight delivery kitchens in Canada beginning in late 2020. Through this commitment, REEF will become the first Wendy’s® franchisee in the United Kingdom.

Wendy’s and REEF expect to open approximately 50 delivery kitchens in 2021, with the remainder launched by 2025.

Abigail Pringle, Wendy’s President, International and Chief Development Officer:
 
“The demand for convenient delivery solutions means we must look for opportunities beyond our traditional restaurant formats, especially in dense urban areas.”

“This partnership with REEF is testimony to our ambitions, the potential we see to grow our beloved brand and our quest to reach more customers in more ways.”
Michael Beacham, President of REEF Kitchens:
 
“We are proud to partner with Wendy’s to show how a restaurant brand can successfully and conveniently scale with REEF’s delivery kitchen platform to reach more customers faster and with Wendy’s world famous commitment to quality food and service.”

“Wendy’s is an incredible brand and we look forward to being a part of their continued success in the future.”

REEF’s network of delivery kitchens, in over 30 cities around the world, helps reduce traffic congestion and pollution by bringing food closer to the customer. REEF Kitchens are conveniently placed and mean shorter deliveries in your neighborhood.

(Click picture to watch video) Corporate presentation of the vision of REEF

Corporate presentation of the vision of REEF

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