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  • McCain Foods and Farm Credit Canada support potato farmers financially to boost regenerative agriculture
McCain Foods Canada and fcc support potato farmers applying regenerative agriculture
McCain Foods (Canada) and Farm Credit Canada (fcc) support potato farmers financially to boost investment in regenerative agriculture.
McCain Foods, a Canadian-based global leader in prepared potato products, and Farm Credit Canada (FCC), the only lender solely invested in Canada's agriculture and food industry, have come together with a new offering to reduce financial barriers for potato farmers who are transitioning to sustainable agricultural practices.

Smart and sustainable farming is a key pillar of McCain's commitment to be a more environmentally conscious company, anchored on its commitment to regenerative agriculture. This initiative will assist McCain in advancing its goal to implement regenerative agricultural practices across 100% of its contract potato acreage worldwide by 2030. That said, the transition to more sustainable farming practices often requires up-front investments in new equipment and practices from farmers.

This first-of-its-kind initiative in Canada will offer financial incentives to McCain potato farmers who are at the onboarding level or higher on McCain's Regenerative Agriculture Framework. It uses a combination of funds from FCC's Sustainability Incentive Program and McCain to issue an annual incentive to farmers for the life of the program.

Daniel Metheringham, VP of Agriculture at McCain:
"We are proud to both reward McCain potato farmers who are leading the way on regenerative agriculture and reduce financial barriers for those who are starting their journey."

"We are working together with our growers, customers, and key stakeholders to launch a range of programs that reduce the barriers to adopting regenerative practices and ultimately build resilience on Canadian farms."
Through its Sustainability Incentive Program, FCC customers who are McCain suppliers are eligible to receive an incentive payment for their farm sustainability efforts. The calculation will be based on a portion of their total owing for eligible lending with FCC to a maximum payment of CAD 2,000 a year. Participating McCain potato growers will also receive free access to FCC AgExpert farm management software for a year.

Curtis Grainger, FCC's Director of Lending Products and Sustainability Programs:
"Canadian agriculture producers care about their operations and are continuously evolving their production practices to ensure the long-term sustainability of their farms."

"FCC is committed to joining them on that journey and we are working with others in the industry to find ways to support them."
Through this offer, McCain will add to the FCC incentive paid to its potato farmers, based on where the farmers are in their journey on McCain's Regenerative Agricultural Framework. Farmers at the "Onboarding" level of the Framework will receive matching funds.

For farmers at the "Beginner" level, McCain will match USD 2 for every dollar received from FCC. The incentive from McCain increases as farmers progress through the framework to the Master and Expert levels. The incentive offered at these levels is roughly equal to interest-free financing (assuming up to USD 400,000 at 4%) to a maximum payment of CAD 14,000 from McCain and CAD 2,000 from FCC.

Matt Hemphill, Executive Director of New Brunswick Potatoes:
"We are excited to see this new offer between McCain and FCC that rewards Canadian potato growers for their sustainable practices and provides an incentive to advance."

"The ability for expert and master regenerative farmers to receive a significant incentive reduces barriers to farm investment in an era of rising rates, increasing complexity, and escalating climate variability."
Regenerative agriculture is an ecosystem-based approach to farming that aims to improve farmer resilience, yield and quality by restoring soil health, enhancing biodiversity and reducing the impact of synthetic inputs.

McCain Foods Agricultural framework details

(Click to download the full report | PDF)

McCain Foods Agricultural framework details

To ensure that regenerative agriculture is both feasible and economically viable for farmers, McCain is testing its practices and principles and experimenting with new equipment and technology with its Farms of the Future project, the first of which is located in McCain's hometown of Florenceville, New Brunswick.
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