Sormac set to launch dedicated sales and service organisation in the UK and Ireland

Sean Martin, Managing Director at Sormac

Sean Martin, Managing Director at Sormac Ltd.

februari 06, 2023
Sormac is the world-leading developer and manufacturer of machinery and processing lines for the fresh-cut industry. With a strong record in supplying peeling machines for potatoes, carrots, and onions to the UK market, as well as being the most progressive supplier for washing and drying systems for leafy salads, Sormac BV announced the imminent opening of Sormac Ltd.

For over 20 years Sormac has been active in the UK & Ireland markets, represented by independent agents and distributors with support from The Netherlands. Now, driven by the continued and positive growth of this market, Sormac will open a dedicated office located in Suffolk, UK in partnership with Sean Martin as the Managing Director.
Campus of Sormac BV in Venlo, The Netherlands

Campus of Sormac BV in Venlo, The Netherlands

From February 2023 Sean will be launching Sormac Ltd and managing the UK & Ireland operations, signalling the beginning of this revolutionary change in how this highly sophisticated market is supported.

Working closely with Roy Lemmen and Lars Heuvelmans of Sormac’s headquarters in the Netherlands, the team will provide commercial advice whilst delivering service, spare parts, training and technical support on-site and at their new UK facility.

This exciting step forward will bring knowledge, state-of-the-art technology and Sormac’s century-old roots directly to the British Isles, providing best-in-class services to new and existing customers.

Meet Sormac's UK team at Fruit Logistica

Sean Martin

Sean has over 18 years’ experience in the delivery of capital equipment solutions and projects for the food industry – operating across both the protein and fresh produce sectors.

A well-organised, driven and dynamic industry professional accomplished in the recommendation, sale and management of installations – ranging from stand-alone equipment to full turn-key solutions, including state-of-the-art greenfield factories.

Sean has experience when it comes to establishing the foundations of successful UK subsidiaries in the local market and is set to deliver Sormac’s vision whilst developing mutually beneficial, long-term partnerships with food businesses across the UK and Ireland.

You can meet Sean Martin during the Fruit Logistica in Berlin at the Sormac stand in hall. 1.1 stand D-43.

OptiCor - the most efficient iceberg corer

Sormac is proud to present the OptiCor at this year’s Fruit Logistica. This machine is the efficient solution for coring heads of iceberg lettuce. The following features ensure a perfectly cored product.

Unique features:
  • Coring from the bottom
  • Adjustable coring depth
  • Smart digital control panel
Sormac OptiCor OC-60

Sormac OptiCor OC-60

100% separation

Jeroen Thijssen, R&D Manager at Sormac:
"The machine is unique in that the coring mechanism is located below the product. This guarantees a 100% separation of the product and the waste stream. To make this possible, we’ve developed a targeting system with a camera. Aided by a monitor, the operator easily positions the crop within the set tolerance level. After this, the head is perfectly cored and divided into 2, 4 or 8 pieces."
Efficient and effective

The OptiCor is able to core 60 heads per minute. It only requires a single operator; otherwise the machine is fully automatic.

The system determines whether the core of the crop is centered correctly using image analysis, and then confirms this with a red or green signal on the monitor. Because the core is removed from the bottom, any risk of cores ending up with the good product is eliminated.

Jeroen Thijssen:
"Together with our team of software engineers, a system has been developed that sets the coring depth as favorably as possible. It allows the machine to achieve a yield of more than 95%."
Another big advantage is that all knives of the coring unit as well as the optional sub-unit can be changed within a few minutes.

Designed according to Sormac standards

The OptiCor is constructed according to European (EHEDG) hygiene guidelines. The machine is made entirely of stainless steel sheet metal, such that the parts are easy to clean.

The design includes an ergonomic working height. The screen is adjustable, making it easy for anyone to operate. In short, this machine was built according to the quality standards you expect from Sormac, and attention was paid to every detail of its design.
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