Lamb Weston Fries Range Named Product of the Year 2026 in UK Chips Category

Lamb Weston, the french fries (chips) brand used in UK professional kitchens for more than 30 years, has been named Product of the Year 2026 in the Chips category. The award recognises the full Lamb Weston Fries range, which launched nationwide in 2024 and has quickly made an impact with shoppers seeking restaurant-quality chips at home. 

The Product of the Year Awards represent the UK’s largest consumer-driven survey of product innovation, with over 8,000 shoppers voting annually to identify standout products across multiple categories. Winners earn the prestigious red Product of the Year seal, a trusted mark that signals innovation, quality, and consumer endorsement. 
 

Innovation Across the Lamb Weston Fries Range

Lamb Weston’s winning range offers several standout products that showcase the brand’s commitment to flavour, texture, and distinctive shape innovation. Awarded products include the all-new Frenzy French Fries,hero product seasoned Twister Fries, seasoned Ziggy Fries, seasoned Waffle Fries, and Thick Cut Pub Chips. Each and every product has been crafted to deliver bold taste, consistent performance, and to elevate every meal.

Lamb Weston Thick Cut Pub Chips, one of the Product of the Year 2026 recognised products, paired with fish and peas for a classic pub-style dish

As a new brand in the retail frozen category, Lamb Weston has carved out a reputation for pioneering new chip shapes and elevating consumer expectations. The brand famously was the first to patent the curly fry cutting technique, creating the original Twister Fry in 1983 and continues to set the benchmark for fun, flavourful potato innovation.

Lamb Weston Ziggy Fries (Seasoned) showcased alongside salmon, highlighting the brand’s distinctive shapes and flavour innovation

Frenzy French Fries Designed for Modern Cooking

Building on this innovative heritage, Lamb Weston recently launched the triangular-cut Frenzy French Fries . Featuring a unique three-sided cut, a crispy skin-on exterior and a light, fluffy potato interior, Frenzy French Fries are designed for modern cooking methods, including air fryers and ovens. The result is consistently crisp, fluffy chips that deliver standout texture, flavour, and convenience with every cook.

Lamb Weston Twister Fries (Seasoned) served with Asian-style chicken, demonstrating the versatility of the Product of the Year 2026 Fries range

By combining decades of professional kitchen expertise with cutting-edge product development, Lamb Weston continues to bring restaurant-quality chips, bold innovation, and crowd-pleasing flavour to the UK retail market. The Product of the Year 2026 win reinforces the brand’s growing presence in the category and its mission to deliver exciting, high-quality frozen potato products for modern consumers.

Lamb Weston Twister Fries (Seasoned), the original curly fry, featured with grilled kebabs as part of the award-winning retail range