Fair Trade, organic, sustainable and eco-friendly are making their way on to package labels across all categories, but how do consumers actually view these products, and do they affect other charitable behaviors?
A study conducted at the University of Bonn, Germany investigated whether the rise in fairtrade, organic, and cause related marketing products is happening in place of charitable donations.
Researchers found that over 25 percent of consumers in Germany put ethical consumption ahead of other forms of charitable behavior.
The survey was conducted through face-to-face interviews with nearly 500 participants with cofee as an example.
Is ethical shopping overpowering charity?
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