Aardappelen in de winkel uit het Verenigd Koninkrijk

Farmers have been left outraged as Sainsbury’s, among other UK supermarkets, discounted the price of potatoes in the run-up to Christmas to 'less than the cost of production'.

Waitrose and Partners is set to be the first major retailer to sign up to The UK Robust Potato Pledge, which will see the group move away from the use of copper-based fungicides on organic fresh potatoes in order to combat late blight Phytophthora.

Scotty Brand (a brand of Albert Bartlett Ltd) has welcomed the start of its potato and Scottish strawberry season in Ayrshire. The company has great sales hopes after the number of Scots buying local vegetables has increased.

The harvest of the famous Jersey Royal potato has started on the island, the initial volumes are small and are sold via wholesale markets in London and Southampton, before moving across the rest of the United Kingdom.

A move to cut down on food waste by selling unwashed potatoes – and in doing so potentially double their shelf-life - is being launched by Tesco.

Our new marketing campaign 'The new packed lunch' has already proven to be successful by catching a spot in the top ten UK Twitter trending topics on 9 February 2021.

AHDB is launching a new marketing campaign this February, with the amazing jacket potato (baked potato) at its heart.

The Grow Your Own Potatoes (GYOP) Programme will go ahead as planned in 2021 with the support of the potato industry.

In one year, a Scottish potato company removed almost 27 tons of plastic from its packaging.

A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.