News on Potatoes in Retail from United Kingdom

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Belgian potato exporters are tapping into growing UK demand for premium, convenient products, with innovative frozen and fresh formats driving new opportunities.
October 22, 2026
Belgian Potato Exports Rise as UK Demand for Premium Convenience Foods Grows
Belgian potato exporters are targeting UK demand for premium convenience foods. Innovative frozen, fresh-processed and airfryer-friendly products, alongside private-label expertise, are creating growth opportunities as domestic supply falls short.
Golden Kings’ distinctive packaging highlights the brand’s premium buttery golden potatoes, now back on Sainsbury’s shelves across the UK.
June 08, 2026
Golden Kings Returns to Sainsbury’s as Premium Potato Brand Drives Growth Across the UK
Greenvale’s Golden Kings potatoes are back in Sainsbury’s stores from 3 June 2026. Known for their buttery flavour, golden colour and consistent quality, the brand is attracting younger shoppers and boosting growth in the potato category.
Co-op has introduced new 'best of season' potato packs featuring British-grown varieties selected for roasting, mashing, baking, salad and everyday cooking applications.
May 21, 2026
Co-op introduces seasonal British potato variety packs across stores
Co-op has introduced new 'best of season' potato packs across its stores, becoming the first United Kingdom convenience retailer to adopt a seasonal variety approach designed to support British potato growers and maintain year-round domestic supply.
Low Carbon Concept farm Georgina harvest
February 25, 2026
Low Carbon Concept Farm in Lincolnshire Delivers First Sustainable Georgina Potato Crop to Tesco Stores
A first-of-its-kind low carbon concept farm in Lincolnshire has successfully grown its first crop of highly sustainable potatoes that will land in UK stores this week, thanks to a partnership between retailer Tesco and industry leader Branston.
Kate Hardcastle MBE with Albert Bartlett potatoes as the brand launches its “Make Mealtimes Matter” campaign.
February 19, 2026
Albert Bartlett Partners with Kate Hardcastle MBE to Champion the Great British Potato
Albert Bartlett partners with Kate Hardcastle MBE to revive Britain’s love of potatoes. Their ‘Make Mealtimes Matter’ campaign promotes spuds as affordable, nutritious staples amid rising living costs.
Andrew Francis – Managing Director of Home Farm Nacton
December 16, 2025
Marks and Spencer launches exclusive Celebration potatoes grown at Home Farm Nacton
M&S has partnered with Suffolk-based Home Farm Nacton, based on the historic Orwell Park Estate, to bring customers across the UK new variety celebration potatoes for the festive season.
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Festive-style Belgian potato wedges
October 28, 2025
Belgian Potato Tradition and Exports Drive Growth in the UK Market
Belgium’s long-standing love affair with potatoes goes far beyond taste. Potatoes are central to the nation’s culinary identity, and the iconic frietkot - a fast-food stand dedicated to fries - is officially recognized as part of Belgium’s national intangible cultural heritage.
Young’s celebrates Britain’s love for fish & chips with its new Chip Shop Jumbo Fish Special — a bigger, tastier way to enjoy the nation’s favourite Friday tradition.
October 20, 2025
Fish and Chip Fridays Live On: 6 in 10 Brits Keep the Chippy Tea Tradition Alive with Young’s
A new survey by Young’s reveals 62% of Brits enjoy fish and chips on Fridays. Rising costs drive home-cooked versions, though 22% stick to takeaways. Ranked 2nd in UK food traditions, fish and chips remain a beloved Friday treat.
Nemo will be flying off the shelves ahea ... as home cooks perfect their roasties
October 20, 2025
Speedy Nemo Spud Sends UK Shoppers Diving for Dinner This Season
The 'Ultimate Roast Potato' named after a much-loved film character is back on shelves after high demand. Branston says deliveries of its Nemo potato will rise 87 % this season versus 2024, bringing faster-cooking, great-tasting roasts to more homes!
Potato growers toured Branston’s trial plots in Caythorpe, Lincolnshire, to explore the next generation of varieties.
September 01, 2025
Branston Showcases New potato varieties: Inca Rosa and a yet to be named Nutty Salad Variety Set to Hit Supermarket Shelves
Branston potato growers gathered in Lincolnshire to explore new varieties, including a nutty salad potato and Inca Rosa, aimed at supermarkets by 2026. The field walk showcased trials, yields, and innovations, with Tesco also backing the development.
Branston is looking for new experts to join its team
June 12, 2025
UK Potato Company Branston needs 65 new recruits to support its growth
More than 65 skilled workers are being sought by leading potato supplier Branston for its Lincolnshire site, as a result of its successful expansion plans. 
Roll on Jersey Royal Season
April 28, 2025
Albert Bartlett Launches £3 Million “Roll on Jersey Royal Season” Campaign to Kick Off Jersey Royal Potato Harvest
Albert Bartlett’s £3 million ad campaign celebrates the Jersey Royal season, highlighting traditional farming, real farmers, and the crop’s heritage. The feel-good ad features chef Michel Roux and a Bellamy Brothers soundtrack, launching in May.
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GBC Golden Kings Kerth Gumbs Potato Cake
March 30, 2025
Greenvale launches ‘Move Over Maris’ Campaign to Promote Sustainable and High-Performing Potato Varieties
Greenvale’s Golden Kings launched ‘Move Over Maris’ with Great British Chefs to promote climate-friendly, high-yielding potatoes needing less irrigation and pest control, urging consumers to switch varieties.
Ben Newman with his arms outstretched outside his spud trailer
March 15, 2025
The amazing story of famous jacket potato seller Spud Man
Spudmania shows no signs of abating and singing stars and crowds in the Spudarmy continue to flock to the centre of Tamworth to sample Ben Newman's humble jacket potatoes.
Nanna Tate cuts the faff out of mealtimes with the launch of a prepared potatoes range
February 13, 2025
Branston expands its Nanna Tate brand with a range of prepared potato dishes
Nanna Tate, a new potato brand from leading supplier, Branston, has expanded its offering, with the launch of its range of prepared potato dishes, set to land in Tesco stores in February.
First Minister Nicola Sturgeon with Ronnie Bartlett at the official opening of Albert Bartlett & Sons’ GBP 17 million (USD 21.4 million) chilling facility in Airdrie in 2018.
January 27, 2025
Potato firm Albert Bartlett grows profits amid challenging conditions
Scottish potato specialist Albert Bartlett has underlined the challenges posed by Brexit and cost inflation amid the continued fallout from the pandemic after enjoying a surge in profits.
Nanna Tate new brand of Branston
December 13, 2024
Fresh, fluffy, and bold: Meet Nanna Tate, the new face of Branston potatoes in Tesco stores
Nanna Tate is a stand-out new potato brand which has been developed by Branston, one of the UK’s leading suppliers of potatoes. With a focus on recreating the nostalgia evoked by the best potato dishes, Nanna Tate builds on Branston’s 50 plus years of potato expertise, adding a modern twist while tapping into the enduring love that Brits have for the humble spud.
Branston's Nemo Potato
November 13, 2024
Branston Launches Nemo Potato: A Fast-Cooking, Sustainable Roaster for the Festive Season
Ahead of the festive season, United Kingdom Potato Specialist Branston has once again launched its innovative hybrid Nemo potato to support demand for volume and faster cooking times at this time of year.

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