Food Innovation Online Corp

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About PotatoPro

Ever noticed that people in various parts of the world are all reinventing the wheel? That certainly was the case in the potato industry.

Paul van Eijck (LinkedIn Profile), Founder of Food Innovation Online Corp:

"With a long and international background in the potato (processing) industry it has always surprised me to see what is common knowledge in Europe is not necessary similar in North America - and the other way around."

"Knowledge levels in Asia were in its infancy - at least at the time I started Food Innovation Online back in 2006."

"The idea of what is now PotatoPro was to open up those different worlds and to bring ALL information of relevance for people active in the potato industry together in ONE easy to access place."
Obviously, there was an opportunity, since - after several iterations - PotatoPro is now the #1 online information source for the global Potato Industry.

Is PotatoPro an online trade magazine?

YES and NO

YES, because you can find just about anything you can find in a printed (or online) trade magazine.

NO, because PotatoPro is so much more…

Of course we rolled in the “Buyers Guide”, a staple of traditional printed media, but with the benefit of one-click access to the company website, social media, phone (click-to-call) or email, and information such as parent company, subsidiaries, factory locations and products. And because we don’t charge for a listing, you can indeed find the companies that might be relevant for you.

And we didn’t stop there. We added Events with some of the key exhibiting companies. We added country profiles, statistical data on consumption - and agriculture by country as well as by state/province, (in many cases going back to as far as 1960). – including exhibiting companies. And historic news going back over 5 years

Let’s face it, when is the last time you flipped through a paper catalog instead of searching for it online? Indeed, that's what we thought…

And IF PotatoPro was a paper document, you would not be able to use it, because with close to 100.000 entries, it would be far too heavy to carry!

All set for the (Mobile) Future!

The information landscape is changing rapidly...

  • When most information was still printed on paper, we offered it online.
  • As the news cycle started to speed up, we started to send daily news updates in addition to the weekly.
  • As video became more important, we started to embed video.
  • As screen resolutions became better, we used it to provide larger and more detailed pictures.
  • And we won't bother you with the technical infrastructure updates we made along the way...[OK, a tiny bit: PotatoPro uses a global cloud infrastructure running open source software and we operate as a virtual company, 100% paperless]

All set for the (Mobile) Future

Currently, we see a very rapid shift from desktop use to mobile. Luckily, PotatoPro is set up for use on mobile devices already for several years now. And it shows. Mobile traffic to (including tablets) amounts to about 40% of the total visits and this percentage is increasing month after month.

And we will keep implementing the latest technologies to make the user experience better and faster.


PotatoPro intends to make all the information you may need if you are active in the potato industry accessible on your phone, tablet or desktop. We have made it our mission to offer ever MORE information about the global potato sector and make the information you need EASIER and FASTER to find!

Free Content, Free Newsletters, thanks to our Sponsors/Advertisers!

Quite early on we realized the benefits of offering PotatoPro as a freely accessible platform and sending out newsletters at no cost.

But nothing is free.

Luckily, thanks to the contributions of our advertisers/sponsors who appreciate our large and global audience we manage to offer you information for free that other companies might charge you an arm and a leg for!

Sponsors/Advertisers appreciate the large and very targeted audience of PotatoPro

We love to welcome you, either as a subscriber or as Sponsor/Advertiser!

Follow PotatoPro on Social Media

PotatoPro is well represented on Social Media. We are looking forward to interact with you there!