To ease the back to school transition, Frito-Lay introduces 'snackable notes'
August 23, 2018
As kids go back to school, Frito-Lay variety packs offer parents the opportunity to add a special touch to packed lunches: parents can write or doodle directly on their chip bags
Idaho Potato Commission website redesigned
August 21, 2018
The Idaho Potato Commission (IPC) is thrilled to announce the launch of its redesigned website with more mobile-friendly formats, scroll features, modified layouts and a load-on-demand feature.
At the age of 72, Bill Skinner runs the Boston Marathon fueled by Potatoes
April 13, 2018
Potato Grower Bill Skinner heads to Massachusetts this weekend to compete in his second Boston Marathon – at the age of 72.
McCain opens its Roastaurant to help settle the #greatroastdebate
December 05, 2017
McCain UK is opening a Roastaurant where one can sample 100,000 possible roast dinner combinations.
PEI Potato Growers ask: 'What does it take to grow Quality Potatoes'
October 31, 2017
The PEI Potato Industry is excited to release for the first time a thirty second commercial highlighting the industry.
Idaho Potato Commission updates industry on its marketing plans
September 02, 2017
At the annual Idaho Grower Shipper Association convention, Frank Muir, President of the Idaho Potato Commission (IPC) revealed the marketing plans for the upcoming year.
Lay's names 10 semifinalists in 'Do-Us-A-Flavor the Pitch'. Who will get to the next round?
July 10, 2017
Lay's, one of the marquee brands from PepsiCo's Frito Lay division, today announced it has narrowed its 'Do Us a Flavor' contest submissions to 10 semifinalist flavors. Check back for the Three finalists on July 18!
US Pro Baseball teams cash in on specifically designed and branded Wise Snacks
July 04, 2017
Wise Foods has formed brand partnerships with two US Pro Baseball teams: the New York Mets play the Atlanta Braves
West Australian Potato Growers want you to eat potatoes EVERY day...
July 03, 2017
West Australian potato growers want their potatoes back on dinner plates every day to help ease a massive glut. The advertising campaign - named Todatoes - began Saturday night with the start of a prime-time television advertising campaign.
Big Idaho Potato Truck wins PR award for putting the truck on a barge in New York City
April 18, 2017
The Big Idaho® Potato Truck has been making heads turn for six years. The splash it made in NYC in August 2016 was so big it earned the 6-ton spud the prestigious Bulldog Reporter's Silver Award for Best Special Event.