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Tasteful Selections takes it outside and launches the second quarter of 'It’s the little things' Campaign
April 07, 2021
Spring into the new season, full of warmer weather and new recipes in Tasteful Selections® second quarter of the 'It’s the Little Things' Campaign.
Utz Celebrates National Potato Chip Day With Promotions and Sweepstakes
March 13, 2021
Utz Quality Foods, LLC, is pleased to usher in National Potato Chip Day (March 14), while it begins its 100th year of making great-tasting, family-favorite snack foods.
Potatoes USA marketing campaign highlights versatility of potatoes
March 12, 2021
A new video campaign has been launched by Potatoes USA to help combat meal fatigue and show consumer the many different meals that can be prepared using potatoes.
Pringles® reaches into gaming world with Halo inspired 'Moa Burger' flavour
March 07, 2021
Pringles® has plucked a new flavor from the far reaches of the gaming world, answering a question pondered by many Halo fans: what would a 'Moa Burger' taste like?
EarthFresh Premium White Potato Market is Taking off with EarthFresh’s Polar White
February 08, 2021
As winter weather dominates the country, customers are encouraged to Break the Ice with Polar White potato promotion
Cheetos® Returns to the Super Bowl Stage with Campaign Starring Ashton Kutcher
January 15, 2021
Released today, teaser playfully reveals the brand has teamed up with the actor to steal the spotlight at Super Bowl LV ... with more talent to be revealed.
Insort's video presentation of the Sherlock Safeguard® highlights food safety benefits
December 08, 2020
Following the introduction of the Sherlock Safeguard®, Insort presents a video highlighting the food safety benefits of their latest sorter. And - once again - Insort shows that a video presentation of equipment does not have to be boring.
UK Baked potato campaign will use consumer specific targeted messages
December 08, 2020
A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.
Binegaaa! potato chips: Calbee educates Japan on salt & vinegar
August 28, 2020
Salt & vinegar may be a popular flavor in the United States (4th place) and even more so in the UK (2nd place), but it ranks nowhere in the top choices for Japanese consumers, who usually prefer plain salted, nori seaweed and salt, beef or chicken stock (consomme), sour cream or wasabi.