La patata Calixta obtiene el premio al Mejor Anuncio en el Smile Festival
March 17, 2023
Grupo Lázaro, con su marca Calixta, ha obtenido el premio al mejor anuncio en la categoría Prensa Revistas en el Festival Internacional de Publicidad y Humor Smile Festival que este año celebra su XIII Edición.
Fritos debuts first tv commercial in 20 years featuring country music star Thomas Rhett
March 13, 2022
Fritos, the versatile and "Down for Everything" corn chip from Frito-Lay, launches its first television commercial in 20 years and Thomas Rhett is along for the ride.
Potato buyers treated to virtual reality tour of Prince Edward Island
November 16, 2021
The Prince Edward Island Potato Board is using virtual reality to remind buyers of the reasons to purchase potatoes from the Island. A dozen virtual reality kits including high-tech goggles were sent to retailers in Canada and the United States
Google's next flagship product in Japan: potato chips
September 21, 2021
Google is going all out to advertise its next flagship phone around the world. In Japan, it offered 'Google Original (Potato) Chips' to highlight the new Tensor SoC in the Pixel 6 and Pixel 6 Pro.
Potato Photographer of the Year
August 23, 2021
The Potato Photographer of the Year competition was inspired by acclaimed photographer Kevin Abosch’s image of a potato which sold for $1million in 2016. This magnificent photograph confirmed the appetite for potato-based art.
Lamb Weston’s Dukes of Chippingdom campaign wins the 2021 B2B Integrated Campaign at the Drum Awards for Marketing
July 15, 2021
Lamb Weston strikes gold again with its marketing agency, Art of the Possible, by winning the 2021 B2B Integrated Campaign at the Drum Awards for Marketing.
And the winner is... Top Awards in the Idaho Potato Lovers Display Contest
July 01, 2021
Pulling out all the stops to showcase their favorite spuds, retailers nationwide fought hard for the highest honors in the Idaho Potato Commission’s (IPC) 30th annual Idaho® Potato Lovers Display Contest.
New Pringles® Wavy Pineapple Habanero Takes Your Taste Buds On A Tropical Getaway
June 03, 2021
Available for a limited time, the Pringles Wavy Pineapple Habanero crisps deliver a tangy, smoky taste and the chance to win a sweet beach vacation.
Herr's Launches 'Flavor Mix Mystery' Chip Asking Fans To Guess The Mystery Combination
May 19, 2021
Nation's largest family-owned snack maker invites fans to guess the flavor combination for a chance to win $10,000.
Lay's® takes on three epic Canadian flavours in a #FlavourFaceOff
May 18, 2021
The iconic Lay's® brand is putting some of our most iconic flavours from Doritos®, Ruffles® and Smartfood® on its classic potato chip to see who does it best in the ultimate Flavour Faceoff.