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Premium White Potato Market is Taking off with EarthFresh’s Polar White

EarthFresh Premium White Potato Market is Taking off with EarthFresh’s Polar White

February 08, 2021
As winter weather dominates the country, customers are encouraged to Break the Ice with Polar White potato promotion
Cheetos® Returns to the Super Bowl Stage with Mysterious (or Mischievous?) Campaign Starring Ashton Kutcher

Cheetos® Returns to the Super Bowl Stage with Campaign Starring Ashton Kutcher

January 15, 2021
Released today, teaser playfully reveals the brand has teamed up with the actor to steal the spotlight at Super Bowl LV ... with more talent to be revealed.
Baked potato campaign will be right on target

UK Baked potato campaign will use consumer specific targeted messages

December 08, 2020
A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.
Insort's video presentation of the Sherlock Safeguard® highlights food safety benefits

Insort's video presentation of the Sherlock Safeguard® highlights food safety benefits

December 08, 2020
Following the introduction of the Sherlock Safeguard®, Insort presents a video highlighting the food safety benefits of their latest sorter. And - once again - Insort shows that a video presentation of equipment does not have to be boring.
Binegaaa! potato chips: Calbee educates Japan on salt & vinegar

Binegaaa! potato chips: Calbee educates Japan on salt & vinegar

August 28, 2020
Salt & vinegar may be a popular flavor in the United States (4th place) and even more so in the UK (2nd place), but it ranks nowhere in the top choices for Japanese consumers, who usually prefer plain salted, nori seaweed and salt, beef or chicken stock (consomme), sour cream or wasabi.
Andrés Araez, partner de la marca Española ‘Pijo’: 'Cada bolsa de patatas Pijo tiene una historia detrás'

Andrés Araez, partner de la marca Española ‘Pijo’: 'Cada bolsa de patatas Pijo tiene una historia detrás'

June 22, 2020
Andrés Araez: 'Cada bolsa de patatas 'Pijo' tiene una historia detrás'.
Side Delights Gourmet Petite Potatoes Receives US Packaging Design Award

Side Delights Gourmet Petite Potatoes Receives US Packaging Design Award

April 22, 2020
Side Delights® recently announced its third packaging design award in five years. Graphic Design USA announced its 57th American Packaging Design Awards online today, including The Side DelightsÒ Gourmet Petite fresh potato package.
Bord Bia, CNIPT, Europatat and VLAM join forces to promote the consumption of fresh potatoes among European millennials

Bord Bia, CNIPT, Europatat and VLAM join forces to promote the consumption of fresh potatoes among European millennials

January 28, 2020
CNIPT, Bord Bia, Europatat and VLAM have launched an inspiring campaign under the title “Potatoes, prepare to be surprised – Europe’s favourite since 1536”.
Pringles set to launch 'Rick and Morty' potato chip flavour

Pringles set to launch 'Rick and Morty' potato chip flavour

December 17, 2019
American potato chip brand Pringles announced an upcoming Rick & Morty-themed flavour in partnership with Adult Swim and the Super Bowl.
Potato brand Tasteful Selections inspires happiness with Small-Bite Campaign

Potato brand Tasteful Selections inspires happiness with Small-Bite Campaign

March 20, 2019
Potato brand Tasteful Selections inspires happiness with Small-Bite Campaign

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