News on Ads for potato products

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Chef Catherine McCord shares easy, family-friendly meal inspiration featuring McCain® Smiles—making back-to-school dinners simple and joyful.
August 25, 2025
Chef Catherine McCord Teams Up with McCain Foods to Make Back-to-School Dinners Fun on TipsOnTV
Chef Catherine McCord teams up with McCain® Foods this back-to-school season to make mealtime easier and more joyful. McCain® Smiles—crispy, fun potato sides ready in under 10 minutes—bring families together with simple recipes and shared smiles.
Utz® launches a new advertising campaign that puts the spotlight on its signature crunch and flavors
September 27, 2024
Utz Launches New Crunch & Flavor Campaign
Utz®, a leading salty snack brand in the United States, has launched a new advertising campaign that puts the spotlight on its signature crunch and flavors.
Lay's named official sponsor of FIFA World Cup 26™ & FIFA Women's World Cup 2027™
September 15, 2024
Lay's named official sponsor of FIFA World Cup 26™ & FIFA Women's World Cup 2027™
Lay's has been named the Official Sponsor of the FIFA World Cup 2026 and FIFA Women's World Cup 2027, promising to enhance fan experiences with exclusive content and promotions alongside other iconic brands in its portfolio.
Cheetos® Debuts ‘Other Hand’ Campaign, an Official Celebration of Fans who Reserve their Dominant Hand for Enjoying Cheetos
April 18, 2024
Cheetos® Debuts 'Other Hand' Campaign, an Official Celebration of Fans who Reserve their Dominant Hand for Enjoying Cheetos
Ninety-nine percent of people eat Cheetos® with their dominant hand, which means they need to live their life using their Other Hand... even if things get a little messy.
The Little Potato Company launched its spring campaign: 'The Little Springtime Campaign and Sweepstakes.'
April 18, 2024
The Little Potato Company launched its spring campaign: 'The Little Springtime Campaign and Sweepstakes.'
The Little Potato Company is putting a little spring in families’ meals and pantries with 'The Little Springtime Campaign and Sweepstakes.'
Alexa, Open McCain
May 25, 2023
Need a recipe for your Fries/Chips in the UK? Try: 'Alexa, Open McCain'
McCain Foods, world’s largest manufacturer of frozen potato products and a global leader in prepared appetisers and snacks, has partnered with Say It Now to launch their first Actionable Audio Ad campaign in Q2 of 2023.
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The Idaho Potato Commission’s Frites Campaign Crowned Grand Champion, Sweeps Awards at Best of NAMA 2023
May 22, 2023
The Idaho Potato Commission’s Frites Campaign Crowned Grand Champion, Sweeps Awards at Best of NAMA 2023
The Idaho Potato Commission (IPC) was declared the Grand Champion at the National Agri-Marketing Association’s (NAMA) award show held on April 26 in St. Louis, MO for its public relations campaign Frites by Idaho.
Wendy's/Arby's profit beats expectations as Arby's improves
May 04, 2023
Wendy's is Fueling 'Fry'-nals with FREE Hot & Crispy Fries for Philadelphia-Area College Students
It's finals time, a.k.a. the season of all-nighters in the library. Wendy's® knows late-night cram sessions can leave you hungry for the right answers – and for a late-night snack,
Grupo Lázaro, con su marca Calixta
March 17, 2023
La patata Calixta obtiene el premio al Mejor Anuncio en el Smile Festival
Grupo Lázaro, con su marca Calixta, ha obtenido el premio al mejor anuncio en la categoría Prensa Revistas en el Festival Internacional de Publicidad y Humor Smile Festival que este año celebra su XIII Edición.
Thomas Rhett, the 2021 Academy of Country Music Male Artist of the Year, joins the iconic corn chip brand Frito Lay
March 13, 2022
Fritos debuts first tv commercial in 20 years featuring country music star Thomas Rhett
Fritos, the versatile and "Down for Everything" corn chip from Frito-Lay, launches its first television commercial in 20 years and Thomas Rhett is along for the ride.
Potato Board general manager Greg Donald watches one of the videos while wearing the virtual reality goggles. (Courtesy CBC)
November 16, 2021
Potato buyers treated to virtual reality tour of Prince Edward Island
The Prince Edward Island Potato Board is using virtual reality to remind buyers of the reasons to purchase potatoes from the Island. A dozen virtual reality kits including high-tech goggles were sent to retailers in Canada and the United States
Google hypes the Pixel 6 in Japan with bag of Google Original Potato Chips
September 21, 2021
Google's next flagship product in Japan: potato chips
Google is going all out to advertise its next flagship phone around the world. In Japan, it offered 'Google Original (Potato) Chips' to highlight the new Tensor SoC in the Pixel 6 and Pixel 6 Pro.
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Potato Photographer of the Year
August 23, 2021
Potato Photographer of the Year
The Potato Photographer of the Year competition was inspired by acclaimed photographer Kevin Abosch’s image of a potato which sold for $1million in 2016. This magnificent photograph confirmed the appetite for potato-based art.
Lamb Weston’s Dukes of Chippingdom campaign wins the 2021 B2B Integrated Campaign at the Drum Awards for Marketing
July 15, 2021
Lamb Weston’s Dukes of Chippingdom campaign wins the 2021 B2B Integrated Campaign at the Drum Awards for Marketing
Lamb Weston strikes gold again with its marketing agency, Art of the Possible, by winning the 2021 B2B Integrated Campaign at the Drum Awards for Marketing.
Retailers Break Away from the Pack with Top Awards in Idaho Potato Lovers Display Contest
July 01, 2021
And the winner is... Top Awards in the Idaho Potato Lovers Display Contest
Pulling out all the stops to showcase their favorite spuds, retailers nationwide fought hard for the highest honors in the Idaho Potato Commission’s (IPC) 30th annual Idaho® Potato Lovers Display Contest.
New Pringles® Wavy Pineapple Habanero Takes Your Taste Buds On A Tropical Getaway
June 03, 2021
New Pringles® Wavy Pineapple Habanero Takes Your Taste Buds On A Tropical Getaway
Available for a limited time, the Pringles Wavy Pineapple Habanero crisps deliver a tangy, smoky taste and the chance to win a sweet beach vacation.
Herr's Launches 'Flavor Mix Mystery' Chip Asking Fans To Guess The Mystery Combination
May 19, 2021
Herr's Launches 'Flavor Mix Mystery' Chip Asking Fans To Guess The Mystery Combination
Nation's largest family-owned snack maker invites fans to guess the flavor combination for a chance to win $10,000.
Lay's® takes on three epic Canadian flavours in a #FlavourFaceOff
May 18, 2021
Lay's® takes on three epic Canadian flavours in a #FlavourFaceOff
The iconic Lay's® brand is putting some of our most iconic flavours from Doritos®, Ruffles® and Smartfood® on its classic potato chip to see who does it best in the ultimate Flavour Faceoff.

Frequently Asked Questions

Will PotatoPro edit my article?

Yes. We edit almost all submitted articles for style and layout. If you notice a change you are not happy with, contact us and we will find a solution. If you submit news before its official publication date, you can review the item privately before it goes live.

How can I get more visibility for my company’s news?

Besides free news publishing, companies can list in the PotatoPro directories, become PotatoPro sponsors, or use targeted email blasts, the Event Promotion Package and social media exposure with analytics. Find out why companies advertise on PotatoPro.

Does PotatoPro delete old news? Can I add older news?

No, we do not delete old news. News on PotatoPro goes back to 2006, and we consider it a valuable historical record of developments in the industry. If we missed a key development in the history of your company, we can still add it.

What can I do after my news is published?

Share the article with your colleagues and on the social media channels where you are active, and add it to the “Company in the news” section of your website if you have one. You are also welcome to point other media to the PotatoPro article, as long as they include a clickable link to the item on PotatoPro.

I have created an account, but I am not receiving the newsletters. What should I do?

Log in to your profile and check that you have opted in to the newsletters you would like to receive. Also check your spam or promotions folder and make sure you registered with the right email address. If you still do not receive them, contact us at info@potatopro.com. For sign-in or password issues, see the PotatoPro Login & Account FAQs.

Is reading news on PotatoPro free?

Yes. All news articles on the PotatoPro website are free to read. The PotatoPro app is also free but requires a free PotatoPro account, which also works on PotatoPro AI.

Where is PotatoPro news published and how can I follow it?

News appears on the PotatoPro News page and in the PotatoPro weekly newsletter, which you can receive by creating a free PotatoPro account. It is also available in the PotatoPro app for iPhone and iPad and Android, and shared on LinkedIn, Facebook, Instagram, X, YouTube, Telegram and Bluesky.

My company is not in the PotatoPro directory. Can I still submit news?

Yes. Companies that are not yet listed can still submit news, and they are also welcome to contact PotatoPro to be added to the Company Directory.

In what languages can I submit news?

You can submit news in any language. PotatoPro publishes in English, Spanish, Dutch and Simplified Chinese, and plans to add German, French, Arabic, Hindi and Portuguese in 2027.

How long does it take for news to be published?

It depends on the timing of the news, the editorial workload and how much editing the article needs. News from PotatoPro sponsors may be given priority.

When should I submit my news?

As soon as possible, and ideally on the day the news becomes public, even if it is only a link to material published elsewhere. Extra material such as videos or illustrations can be added later. You can also send news before it is public, as long as you clearly state the embargo date and time, including the time zone.

Can I include links in my news article?

You can include one dofollow link to an external source in the body of the text. Links to your brands, your company profile, previous news and other content about your company on PotatoPro are mostly added automatically.

Can I include a video in my news article?

Yes. We can embed videos hosted on YouTube or Vimeo. For best results, use HD quality or better, include sound, and keep the video professionally edited, ideally 1.5 to 3 minutes long.

What images should I send with my news?

Every news item on PotatoPro must have an illustration at the top, which is also used in article summaries and social media posts. The best top images are closely related to the story, eye-catching and colorful, in landscape format and at least 1,200 pixels wide. Avoid logos, pictures with a prominent logo and images with a lot of text, because Google and Facebook may not display them. Send high-resolution JPG or PNG files that you own or have permission to use, each with a caption and photo credit, and mention if an image was made using AI. Extra images for the body of the article are welcome.

What are the guidelines for writing a news article?

There is no maximum length, but we recommend more than 300 words, and we do not accept articles of fewer than 200 words. An article cannot consist only of a list; it needs paragraphs of text. Provide factual, useful information, keep sentences short, and write in the third person or include quotes attributed to a named person. Self-praise full of superlatives is unlikely to be published without heavy editing. Keep abbreviations to a minimum, and if English is not your first language, we recommend having your text reviewed by a native English speaker.

What type of news does PotatoPro accept?

PotatoPro accepts industry and company news, product launches, new facilities, appointments, technology and research updates, and other developments in the potato and savory snack industries. Submissions should give industry professionals useful information rather than being purely promotional.

How can I submit news to PotatoPro?

Email your article, press release or company announcement to news@potatopro.com. Send the text in a Word or Google document, or in the body of the email, and attach images separately. We may also pick up stories shared on X that tag @PotatoPro.

Is it free to publish news on PotatoPro?

Yes. News about the potato and snack industries is published free of charge if we consider it relevant. All submissions are subject to editorial review and will be edited for style and layout.

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