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Thomas Rhett, the 2021 Academy of Country Music Male Artist of the Year, joins the iconic corn chip brand Frito Lay

Fritos debuts first tv commercial in 20 years featuring country music star Thomas Rhett

March 13, 2022
Fritos, the versatile and "Down for Everything" corn chip from Frito-Lay, launches its first television commercial in 20 years and Thomas Rhett is along for the ride.
Potato Board general manager Greg Donald watches one of the videos while wearing the virtual reality goggles. (Courtesy CBC)

Potato buyers treated to virtual reality tour of Prince Edward Island

November 16, 2021
The Prince Edward Island Potato Board is using virtual reality to remind buyers of the reasons to purchase potatoes from the Island. A dozen virtual reality kits including high-tech goggles were sent to retailers in Canada and the United States
Google hypes the Pixel 6 in Japan with bag of Google Original Potato Chips

Google's next flagship product in Japan: potato chips

September 21, 2021
Google is going all out to advertise its next flagship phone around the world. In Japan, it offered 'Google Original (Potato) Chips' to highlight the new Tensor SoC in the Pixel 6 and Pixel 6 Pro.
Potato Photographer of the Year

Potato Photographer of the Year

August 23, 2021
The Potato Photographer of the Year competition was inspired by acclaimed photographer Kevin Abosch’s image of a potato which sold for $1million in 2016. This magnificent photograph confirmed the appetite for potato-based art.
Lamb Weston’s Dukes of Chippingdom campaign wins the 2021 B2B Integrated Campaign at the Drum Awards for Marketing

Lamb Weston’s Dukes of Chippingdom campaign wins the 2021 B2B Integrated Campaign at the Drum Awards for Marketing

July 15, 2021
Lamb Weston strikes gold again with its marketing agency, Art of the Possible, by winning the 2021 B2B Integrated Campaign at the Drum Awards for Marketing.
Retailers Break Away from the Pack with Top Awards in Idaho Potato Lovers Display Contest

And the winner is... Top Awards in the Idaho Potato Lovers Display Contest

July 01, 2021
Pulling out all the stops to showcase their favorite spuds, retailers nationwide fought hard for the highest honors in the Idaho Potato Commission’s (IPC) 30th annual Idaho® Potato Lovers Display Contest.
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New Pringles® Wavy Pineapple Habanero Takes Your Taste Buds On A Tropical Getaway

New Pringles® Wavy Pineapple Habanero Takes Your Taste Buds On A Tropical Getaway

June 03, 2021
Available for a limited time, the Pringles Wavy Pineapple Habanero crisps deliver a tangy, smoky taste and the chance to win a sweet beach vacation.
Herr's Launches 'Flavor Mix Mystery' Chip Asking Fans To Guess The Mystery Combination

Herr's Launches 'Flavor Mix Mystery' Chip Asking Fans To Guess The Mystery Combination

May 19, 2021
Nation's largest family-owned snack maker invites fans to guess the flavor combination for a chance to win $10,000.
Lay's® takes on three epic Canadian flavours in a #FlavourFaceOff

Lay's® takes on three epic Canadian flavours in a #FlavourFaceOff

May 18, 2021
The iconic Lay's® brand is putting some of our most iconic flavours from Doritos®, Ruffles® and Smartfood® on its classic potato chip to see who does it best in the ultimate Flavour Faceoff.
As More Shoppers Continue to Cook at Home, Side Delights Offers a Variety of Healthy Economical Potato Products

As More Shoppers Continue to Cook at Home, Side Delights Offers a Variety of Healthy Economical Potato Products

April 29, 2021
With gatherings now permitted at varying levels, people are eager to cook and dine with family and friends. Side Delights offers a variety of potatoes and recipes perfect for parties of any size.

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