Potato buyers treated to virtual reality tour of Prince Edward Island
November 16, 2021
The Prince Edward Island Potato Board is using virtual reality to remind buyers of the reasons to purchase potatoes from the Island. A dozen virtual reality kits including high-tech goggles were sent to retailers in Canada and the United States
Lay's® takes on three epic Canadian flavours in a #FlavourFaceOff
May 18, 2021
The iconic Lay's® brand is putting some of our most iconic flavours from Doritos®, Ruffles® and Smartfood® on its classic potato chip to see who does it best in the ultimate Flavour Faceoff.
EarthFresh Premium White Potato Market is Taking off with EarthFresh’s Polar White
February 08, 2021
As winter weather dominates the country, customers are encouraged to Break the Ice with Polar White potato promotion
PEI Potato Growers ask: 'What does it take to grow Quality Potatoes'
October 31, 2017
The PEI Potato Industry is excited to release for the first time a thirty second commercial highlighting the industry.
Prince Edward Island Potatoes Celebrates Potato Lovers Month with Spudtastic Sweepstakes!
February 11, 2016
February is Potato Lovers Month in Canada, and Prince Edward Island potato growers are celebrating by offering consumers a chance to win a potato-packed trip to Prince Edward Island!
Stop French Fry theft with the McDonald's Fry Defender app
December 01, 2014
Fry theft is prevalent across Canada, which is why McDonald’s Canada introduced today the Fry Defender, the world’s first French fry security system that helps stop fry theft.
Finalists Do-us-a-flavour Canada announced
August 07, 2014
After receiving more than one million flavour submissions from fans coast to coast, Lay's Canada today revealed the four finalist flavours of its 2014 Lay's Do Us a Flavour contest
Prince Edward Island Potato Board launches marketing campaign with Olympic gold medalist Heather Moyse
April 04, 2012
In effort to raise awareness of the health benefits of potatoes, showcase recipes and boost consumption of the vegetable, the Prince Edward Island Potato Board launched a marketing campaign anchored around PEI-native and Olympic gold medalist Heather M...