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februari 11, 2016

Prince Edward Island Potatoes Celebrates Potato Lovers Month with Spudtastic Sweepstakes!

February is Potato Lovers Month in Canada, and Prince Edward Island potato growers are celebrating by offering consumers a chance to win a potato-packed trip to Prince Edward Island!

februari 10, 2016

Krunch potato chips has to change logo and packaging after complaint by Simba

The Advertising Standards Authority of South Africa (ASA) partially upheld Simba’s complaint against Krunch potato chips

januari 27, 2016

US Potato Board launches Spud Nation™ Food Truck Venture

The United States Potato Board (USPB) unveiled its first Spud Nation™ Food Truck at POTATO EXPO 2016, in Las Vegas, Nevada. This is an entirely new, proactive and aggressive demand-building approach for potatoes.

januari 21, 2016

Pepsico India launches new Lays campaign: 'Love to Love it'

It's still a month to go for Valentine's Day but Pepsico India is already ready to celebrate love, albeit, in a quirky way through its new Lay's campaign - 'Love to Love it'.

september 08, 2015

More than a bit on the Side: potatoes get marketing boost in the United Kingdom

With a major new campaign to promote fresh potatoes across Britain and Ireland about to break, AHDB Potatoes and Bord Bia (the Irish Food Board) are calling on industry to get behind it and help change the way consumers think about potatoes.

maart 05, 2015

AUSVEG questions benefits of generic potato marketing campaign

AUSVEG remains wholly unconvinced of the benefits of a grower-funded generic potato marketing campaign despite claims from the Potato Marketing Corporation of Western Australia that the initiative has been a success in that state.

maart 05, 2015

PMC: Potato consumption Western Australia grows

Potato growers in Western Australia have invested heavily in a potato marketing program aimed at stopping the decline in consumption per capita of fresh potatoes.

februari 08, 2015

France starts major marketing campaign to stimulate potato consumption

In France, a major three year long campaign to promote the consumption of potatoes just started.

National Farmers Union (NFU) of Scotland

januari 20, 2015

NFU Scotland urges shift from Potato R&D to Potato Promotion

To combat tumbling potato consumption, NFU Scotland has urged the industry’s statutory levy body to consider shifting its funding emphasis from research and development to more promotion.

december 14, 2014

United States Potato Board receives 5 million for the promotion of US Potatoes around the world

The United States Potato Board (USPB) received an allocation of $4,998,892 in program year 2015 Market Access Program (MAP) funds from the Foreign Agricultural Service (FAS) at USDA. These funds will be used by the USPB to promote frozen, dehydrated, chip-stock, table-stock and seed potatoes in over 25 countries around the world.

december 01, 2014

Stop French Fry theft with the McDonald's Fry Defender app

Fry theft is prevalent across Canada, which is why McDonald’s Canada introduced today the Fry Defender, the world’s first French fry security system that helps stop fry theft.

McCain Foods (Canada) unveils a new look, new products, a new website and an entirely new approach to selling frozen potatoes (Groupe CNW/McCain Foods (Canada))

oktober 06, 2014

McCain Foods Canada introduces new branding

McCain Foods (Canada) is unveiling a new look, new products, a new website and an entirely new approach to selling frozen potatoes.

oktober 05, 2014

Win a handmade kitchen with KETTLE® Chips (UK).

Now there will be even more reasons to purchase the sharing bags as KETTLE® Chips runs its first ever on pack promotion on the core 150g range (United Kingdom).

oktober 05, 2014

MountainKing Potatoes Rolls Out Bold, New Display Units To Boost Impulse Sales

Texas-based MountainKing Potatoes has taken another step toward helping retailers boost impulse sales, reduce in-store labor and compliment ad features with new, high-graphic display units including large bins for high-volume promotions, easy-to-install display wraps and smaller, yet attractive display-ready stack boxes.

Great Big Idaho Potato Truck nominates Florida Dept. Of Citrus, Washington Apples and Gerorgia Peaches to accept ALS Ice Bucket Challenge

september 04, 2014

Great Big Idaho Potato Truck takes ALS Ice Bucket Challenge

Showing its support for one of the most popular fundraisers ever, the Idaho Potato Commission’s (IPC) Great Big Idaho® Potato Truck nominated the Florida Department of Citrus, Washington Apples, and Georgia Peaches to accept the ALS Ice Bucket Challenge.

augustus 10, 2014

Potatoes South Australia is calling for a national marketing campaign to improve the reputation of the potato

Potatoes South Australia chief executive Robbie Davis says potatoes are widely considered fattening, high in bad carbohydrates, inconvenient and boring. She calls for a national image campaign.

augustus 07, 2014

Finalists Do-us-a-flavour Canada announced

After receiving more than one million flavour submissions from fans coast to coast, Lay's Canada today revealed the four finalist flavours of its 2014 Lay's Do Us a Flavour contest

juli 30, 2014

US Potato Board partners with World Food Championships

The World Food Championships announced today that the United States Potato Board (USPB) has officially signed on as a partner for the 2014 competition, which will be held in Downtown Las Vegas, November 12-18.

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