Retail Trends

Canada has a national sport, a national animal and two official langcodes. But does not have a national dish, until now.

In effort to raise awareness of the health benefits of potatoes, showcase recipes and boost consumption of the vegetable, the Prince Edward Island Potato Board launched a marketing campaign anchored around PEI-native and Olympic gold medalist Heather M...

In the United Kingdom (only!) McCain Foods is offering consumers the chance to win £100,000 via their new on-pack promotion ‘Lucky Spuds’.

Potato marketer Potandon Produce proudly introduces the animated potato characters of the Klondike Family with the first episode of an online story book that can be found at www.KlondikeBrands.com.  This innovative potato family features some of the ...

The Idaho Potato Commission is one of the oldest and longest running commodity groups in the country.In 1937, a group of people from the burgeoning Idaho® potato industry joined together to form the Idaho Fruit and Vegetable Advertising Association, la...

To celebrate McDonald's delicious French Fries, the company called upon consumers to share the special moments in their lives they want paired with a side of the World Famous Fries by hosting the "You Want McDonald's Fries With That"Contest.

Denise Austin, the Idaho Potato Commission’s (IPC) long-time spokesperson, celebrated American Heart Month on behalf of the IPC with two major initiatives: a 35-city satellite media tour (SMT) and an online re-release of the IPC's national television c...

McCain Foods is installing the smell of baked potatoes to 10 bus stops around the United Kingdom as part of its £1.4m push for Ready Baked Jackets. Six-sheets at the bus stops will be fitted with 3D fibreglass jacket potatoes, which on the press of a ...

Clemenger BBDO Sydney and PepsiCo have launched the first new campaign for Smith's potato chips in almost two years.

McCain Foods has launched a new jacket potato product that it claims will be ready in just five minutes, offering consumers the taste of a slow-baked product in rapid time.

Diamond Foods, Inc. (Nasdaq:DMND) recently launched a new marketing campaign to expand national awareness for Kettle Brand, a pioneer in the batch-cooked, all natural potato chip category. The campaign marks the first national television campaign in th...

With more than 1.2 billion people, India is the second most populated country on the planet and offers ample opportunities for markets of all stripes. So why not frozen food? Canada’s McCain Foods has annual revenue of $6.5 billion.

Walkers has commissioned a new ad about the life of a potato crisp, in an effort to highlight the "three simple things"that make its potato snacks.

Private label companies continue to introduce better-for-you products and more attractive packaging, all while being easier on consumers’ pockets. Their efforts seem to be working, since recent Mintel research found that 44% of grocery shoppers believe store brand products are of better quality today than they were five years ago.

Private label leaders returned from the recent PLMA conference in Chicago with lots of information to digest and new ideas on how to drive growth in 2011.

Shoppers around the world took many steps to stretch their budgets during the recession such as eating at home more frequently or cutting back on vacations.  While improving economies may prompt consumers to return to restaurants or take a vacation, o...

It happens all the time: You open a snack bag, cereal box, or pill bottle and find a little bit of product and … lots of air. Consumer Reports dings such products with a Black Hole Award, and loyal readers are quick to send us nominees.

There is a new reality when it comes to grocery shopping in the U.S. - consumers want simple foods they can prepare at home and that don't compromise on quality. This shift comes at a time when many people hope that the pains of the recession are fad...