GB Potatoes reports that longer potato rotations are boosting UK production by improving soil health, controlling pests and diseases, and supporting sustainable farming. Research shows diverse rotations increase yields, food value & resilience.

GB Potatoes and Branston will host a low-carbon farming event in Lincolnshire on 28 July, while GB Potatoes joins Defra’s Expert Growers Group. The industry also awaits updates on UK-EU seed potato trade and the new Farming Roadmap.

UK potato farmers face rising costs, weak prices, labour shortages and climate shocks after years of disruption. Profitability is under pressure, risking sector decline. Innovation, policy support and collaboration are key to future resilience.

Co-op has introduced new 'best of season' potato packs across its stores, becoming the first United Kingdom convenience retailer to adopt a seasonal variety approach designed to support British potato growers and maintain year-round domestic supply.

GB Potatoes recently discussed risk in its Cutting the odds: Managing risk in potato production webinar. It heard from GB Potatoes chair Alex Godfrey, the CEO and President of Potatoes USA, Blair Richardson and Rory Gibson.

GB Potatoes has named the first cohort of its new Potato Industry Development Programme, with 14 early and mid-career professionals completing the initial phase of training from 2–4 February.

Dallas hosted the event amid political uncertainty, tariffs, strained trade ties and migrant labour crackdowns, while the Trump administration provided nearly USD 40 billion in farm aid, though none was specifically directed at potato production sector.