Recently Frito-Lay started a campaign in the US to show consumers where their bag of Lays Chips was manufactured and even where the potatoes for that specific bag were grown: the Chips Tracker. In the ads, Frito-Lay features potato farmers growing their chips potatoes in California, New England, Texas, Michigan and Florida.

Walkers, the UK’s no.1 crisps and snacks manufacturer, is back on TV with a multi million pound advertising campaign for its Gary’s Great Trips on-pack promotion. This exciting promotion offers shoppers genuine value by collecting points which can be e...

Walkers, the UK’s No.1 crisps and snacks manufacturer, today announces Builders Breakfast as the winning flavour of its hugely successful ‘Do us a flavour’ campaign. Receiving a massive 232,000 votes, Builders Breakfast will now become a permanent flav...

Red Sky, the new premium potato chip brand, is being supported by a major TV advertising campaign. The Red Sky Potato Chips TV advertising starts April 11, 2009 for five weeks.Featuring the strap-line ‘From Nature’s Kitchen’, the exciting animated adve...

Pepsico's new Red Sky Potato Chips are fried in a new way: these potato chips are continuously kettle fried. The idea behind continuously kettle frying is to replicate the typical time-temperature profile of the classical kettle frying process, but in a continuous fryer. This is not as easy as it may seem...

Britain’s biggest crispmaker, Walkers, is aiming to take a bite out of the market for posh crisps by launching its own upmarket brand, Red Sky. Walkers does not appear anywhere on the packaging, presumably because the Leicester-based company did not fe...

The furry creatures just couldn't stop themselves making a dive for the Cajun squirrel snacks as soon as wildlife lovers Nigel and Camilla Cullum put a packet on their bird table. The Cajun Squirrel crisps are one of six new Walkers flavours, launched ...

Walkers, the UK’s No. 1 crisps and snacks manufacturer, is unveiling a multimillion pound TV advertising campaign this month for its £77 million Walkers Sensations brand . Re-launched in February with a striking new premium black pack design featuring...

The basic salted crisp, pioneered by Smiths's after the First World War, has been at the heart of millions of children's lunch boxes and workers' snacks for generations.But according to Mintel, the market research firm, the relative upstart flavour of ...