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How flavored mash potato manufacturer Idahoan Foods pivoted its marketing strategy to drive consumer loyalty with new households over the past year.
三月 25, 2021
How flavored mashed potato manufacturer Idahoan Foods drives consumer loyalty with new households
Idahoan Foods saw sales of its dehydrated mashed potato products rise during the pandemic as consumers cooked more meals at home.
Lidl Ireland and Meade Farm introduce limited edition Irish Gold Potatoes
三月 22, 2021
Lidl Ireland and Meade Farm introduce limited edition Irish Gold Potatoes
Lidl Ireland and its supplier, Meade Farm, have introduced an exclusive limited edition range of Irish Gold Potatoes
Nicola from Morocco kicks off Dutch import potato season
三月 18, 2021
Nicola from Morocco kicks off Dutch import potato season
VerDi Import in the Netherlands has received their first Nicola potatoes. These arrived from Morocco at the beginning of the month.
Mallorca starts potato export to the United Kingdom: The Lady Christl variety is the first of the early potatoes
三月 16, 2021
Mallorca starts potato export to the United Kingdom: Lady Christl variety is the first of the early potatoes
The export of potatoes from Mallorca to the United Kingdom and Scandinavia of Lady Christl new potatoes started on Sunday. The centre of this export in Mallorca is the municipality Sa Pobla, where exporters still have some concerns because of Brexit.
Planting in Gorey
三月 11, 2021
Good demand for first Jersey Royals
The harvest of the famous Jersey Royal potato has started on the island, the initial volumes are small and are sold via wholesale markets in London and Southampton, before moving across the rest of the United Kingdom.
Tesco to sell unwashed potatoes in order to cut down on UK’s number one most wasted food
三月 11, 2021
Tesco to sell unwashed potatoes in order to reduce food waste
A move to cut down on food waste by selling unwashed potatoes – and in doing so potentially double their shelf-life - is being launched by Tesco.
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Our new marketing campaign 'The new packed lunch' has already proven to be successful by catching a spot in the top ten UK Twitter trending topics on 9 February 2021.
二月 22, 2021
AHDB: We are making potatoes trendy again!
Our new marketing campaign 'The new packed lunch' has already proven to be successful by catching a spot in the top ten UK Twitter trending topics on 9 February 2021.
The new potato packaging bags are made of two-ply paper with compostable glue used around the window of the bag.
二月 15, 2021
New potato packaging compostable at home
February is Potato Lover's Month and Arrowfarms companies Morning Kiss Organic and Gold Bell are introducing new, compostable paper bag potato packaging.
Leon van den Oord, Jac van den Oord Potatoes, the Netherlands 'When it's cold, demand shifts to starchy potatoes for mash right away'
二月 15, 2021
Leon van den Oord, Jac van den Oord Potatoes, the Netherlands: 'When it's cold, demand shifts to starchy potatoes for mash right away'
It started snowing in the Netherlands on Saturday evening. Many households are, therefore, serving mashed potatoes again.
Ambitious young farmer Jan Mennerich (l) and experienced potato merchant Andreas Heitsch are the driving forces behind the 'Potato Finder'. Both gentlemen have been preaching a redefinition of the potato in favour of consumption for years.
二月 04, 2021
Online potato shop An-Ja (Germany) helps consumers find the right potato
According to the two potato experts Andreas Heitsch and Jan Mennerich of the new online platform An-Ja, the key to success lies in differentiating potatoes. With their sophisticated 'potato finder', they enable consumers to easily and conveniently find exactly the right tuber for every dish.
Russian retail may offer economy-class potatoes and cucumbers for sale
二月 04, 2021
Russian retail may offer economy-class potatoes and cucumbers for sale
The Potato Union of Russia sent a letter to the Association of Retail Companies (AKORT) and the Union of Independent Networks (SNS), in which it proposed introducing “economy-class” tubers into the assortment.
The New Packed Lunch campaign to champion the jacket spud (baked potato)
二月 01, 2021
The New Packed Lunch campaign to champion the jacket spud
AHDB is launching a new marketing campaign this February, with the amazing jacket potato (baked potato) at its heart.
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MountainKing increases fresh potato sales significantly with the use of high-graphic display bins
一月 29, 2021
MountainKing increases fresh potato sales significantly with the use of high-graphic display bins
Just as QSR-chains use enticing menu board images to drive sales of combo meals, jumbo-sized slushies and other selections, retail grocers are using the same concept to capture the attention of shoppers looking for a side dish for their next prepared, at-home meal.
The Grow Your Own Potatoes (GYOP) Programme will go ahead as planned in 2021 with the support of the potato industry.
一月 24, 2021
'Grow Your Own Potatoes', a popular education programme in the United Kingdom will continue in 2021
The Grow Your Own Potatoes (GYOP) Programme will go ahead as planned in 2021 with the support of the potato industry.
PEI Potatoes 'Made To Enjoy'
一月 20, 2021
PEI Potatoes 'Made To Enjoy'
PEI Potatoes will be on the small screen once again this year, with a brand new message and commercial. 'Made to Enjoy' is a new approach for PEI Potatoes, aimed more at the end consumer than our previous campaigns.
La cooperativa Udapa está comprobando su aceptación comercial a través de sus clientes de la gran distribución y del canal Horeca.
一月 15, 2021
Beltza potato, developed by Neiker, reaches the market
It is a variety registered by Neiker to help the agricultural sector with innovative products to diversify and adapt to the demands of consumers.
October – December retail potato sales in the US show continued growth
一月 10, 2021
Record Retail Potato Sales in the United States continues in Q4
Record potato retail sales continued from October to December 2020, the second quarter of Potatoes USA’s marketing year 2021. All three months saw an increase in both dollar and volume sales, with the largest growth in December.
Following an unprecedented year, Tasteful Selections takes the time to enjoy the little things
一月 08, 2021
Following an unprecedented year, Tasteful Selections takes the time to enjoy the little things
Tasteful Selections begins new campaign to celebrate the little joys in the New Year.

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