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AHDB: We are making potatoes trendy again!

AHDB: We are making potatoes trendy again!

February 22, 2021
Our new marketing campaign 'The new packed lunch' has already proven to be successful by catching a spot in the top ten UK Twitter trending topics on 9 February 2021.
New potato packaging compostable at home

New potato packaging compostable at home

February 15, 2021
February is Potato Lover's Month and Arrowfarms companies Morning Kiss Organic and Gold Bell are introducing new, compostable paper bag potato packaging.
Leon van den Oord, Jac van den Oord Potatoes, the Netherlands 'When it's cold, demand shifts to starchy potatoes for mash right away'

Leon van den Oord, Jac van den Oord Potatoes, the Netherlands: 'When it's cold, demand shifts to starchy potatoes for mash right away'

February 15, 2021
It started snowing in the Netherlands on Saturday evening. Many households are, therefore, serving mashed potatoes again.
Russian retail may offer economy-class potatoes and cucumbers for sale

Russian retail may offer economy-class potatoes and cucumbers for sale

February 04, 2021
The Potato Union of Russia sent a letter to the Association of Retail Companies (AKORT) and the Union of Independent Networks (SNS), in which it proposed introducing “economy-class” tubers into the assortment.
Online potato shop An-Ja (Germany) helps consumers find the right potato

Online potato shop An-Ja (Germany) helps consumers find the right potato

February 04, 2021
According to the two potato experts Andreas Heitsch and Jan Mennerich of the new online platform An-Ja, the key to success lies in differentiating potatoes. With their sophisticated 'potato finder', they enable consumers to easily and conveniently find exactly the right tuber for every dish.
Packed Lunch campaign in the UK to champion the jacket spud (baked potato)

The New Packed Lunch campaign to champion the jacket spud

February 01, 2021
AHDB is launching a new marketing campaign this February, with the amazing jacket potato (baked potato) at its heart.
MountainKing increases fresh potato sales significantly with the use of high-graphic display bins

MountainKing increases fresh potato sales significantly with the use of high-graphic display bins

January 29, 2021
Just as QSR-chains use enticing menu board images to drive sales of combo meals, jumbo-sized slushies and other selections, retail grocers are using the same concept to capture the attention of shoppers looking for a side dish for their next prepared, at-home meal.
Grow Your Own Potatoes Programme to continue in 2021

'Grow Your Own Potatoes', a popular education programme in the United Kingdom will continue in 2021

January 24, 2021
The Grow Your Own Potatoes (GYOP) Programme will go ahead as planned in 2021 with the support of the potato industry.
PEI Potatoes 'Made To Enjoy'

PEI Potatoes 'Made To Enjoy'

January 20, 2021
PEI Potatoes will be on the small screen once again this year, with a brand new message and commercial. 'Made to Enjoy' is a new approach for PEI Potatoes, aimed more at the end consumer than our previous campaigns.
Llega al mercado la patata Beltza, obtenida por Neiker

Beltza potato, developed by Neiker, reaches the market

January 15, 2021
It is a variety registered by Neiker to help the agricultural sector with innovative products to diversify and adapt to the demands of consumers.

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