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PepsiCo Accelerates Digitalization with Launch of Digital Hubs in North America and Europe.

PepsiCo Accelerates Digitalization with Launch of Digital Hubs in North America and Europe

十月 27, 2021
PepsiCo, Inc. announced the establishment of the company's first two Digital Hubs in North America and Europe, with plans to expand to more locations in the future. Hubs to centralize skills, development, and delivery of emerging digital capabilities, such as AI, machine learning...
Today's announcement of REEF and The Wendy's Company follows a trial in Toronto, ON  that started in November 2020

Wendy's Company to set up 700 delivery-only kitchens in cooperation with REEF

八月 11, 2021
The Wendy’s Company and REEF announced their commitment to open and operate 700 delivery-only kitchens over the next five years across the U.S., Canada and the United Kingdom.
The delivery/pickup segment captured $6.6 billion in sales, accounting for more than three-quarters of total online grocery sales for April.

US Online Grocery Sales hit USD8.4 billion in April, up 16% vs prior year

六月 24, 2021
The US online grocery market finished April with $8.4 billion in sales, as 67.8 million households placed an average of 2.73 online grocery orders during the month.
Ambitious young farmer Jan Mennerich (l) and experienced potato merchant Andreas Heitsch are the driving forces behind the 'Potato Finder'. Both gentlemen have been preaching a redefinition of the potato in favour of consumption for years.

Online potato shop An-Ja (Germany) helps consumers find the right potato

二月 04, 2021
According to the two potato experts Andreas Heitsch and Jan Mennerich of the new online platform An-Ja, the key to success lies in differentiating potatoes. With their sophisticated 'potato finder', they enable consumers to easily and conveniently find exactly the right tuber for every dish.
Snack Leader Addresses Consumer Desires for Convenience and Customization through Innovative Approach on Snacks.com

Frito-Lay Enhances Direct-to-Consumer Shopping Experience with the Launch of 'Make Your Own' Variety Pack

十二月 12, 2020
Snack fans have asked for more customization for years and Frito-Lay is responding in a big way. Frito-Lay today announced a new way for shoppers to customize their own Frito-Lay Variety Pack to fit the snacking needs of their household.
A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.

UK Baked potato campaign will use consumer specific targeted messages

十二月 08, 2020
A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.
In celebration of 10 years, Tasteful Selections adds store locator to their new website.

Tasteful Selections releases a new feature for consumers to find bite-size potatoes near them

九月 01, 2020
As part of their 10-year celebration and in response to their consumers, Tasteful Selections®, a pioneer and leader in the bite-size potato category, has added a new feature to its recently revamped website.

El Sector de la Patata Debe Adaptarse a los Gustos del Consumidor y a las Nuevas Formas de Venta como el Canal Online

El sector de la Patata debe Adaptarse a los Gustos del Consumidor y a las Nuevas Formas de Venta

七月 20, 2020
Dar una respuesta a la demanda del consumidor es uno de los grandes objetivos de la industria agroalimentaria. Para ello es necesario adaptarse a sus necesidades reales, lo que obliga a una continua evolución y modernización de las producciones agrícolas y alimentarias, así como a desarrollar avances en la presentación del producto.
Sormac launches a new website for the American market.

Sormac Inc. US website launch

六月 02, 2020
Sormac launches a new website for the American market. As of today, people from the United States can use the website for all the information they need and for questions, service requests, and contacts.
PepsiCo India partners with Dunzo to launch Exclusive LAY'S and Kurkure E-Stores

PepsiCo India partners with Dunzo to launch Exclusive LAY'S and Kurkure E-Stores

五月 29, 2020
Starting with Bengaluru, the services will soon expand to Delhi, Mumbai, Gurgaon and Jaipur Consumers can select their favorite snack brands on 'daily grocery' on Dunzo's app, place their orders & get them delivered to their doorstep within an hour of ordering.

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