Consumer Cloud and Online Shopping

McCain Foods, world’s largest manufacturer of frozen potato products and a global leader in prepared appetisers and snacks, has partnered with Say It Now to launch their first Actionable Audio Ad campaign in Q2 of 2023.

The widespread popularity of potatoes as America’s favorite vegetable naturally leads to their frequent appearance in the press. However, occasional misinformation can jeopardize the potato’s reputation.

PepsiCo, Inc. announced the establishment of the company's first two Digital Hubs in North America and Europe, with plans to expand to more locations in the future. Hubs to centralize skills, development, and delivery of emerging digital capabilities, such as AI, machine learning...

The Wendy’s Company and REEF announced their commitment to open and operate 700 delivery-only kitchens over the next five years across the U.S., Canada and the United Kingdom.

The US online grocery market finished April with $8.4 billion in sales, as 67.8 million households placed an average of 2.73 online grocery orders during the month.

According to the two potato experts Andreas Heitsch and Jan Mennerich of the new online platform An-Ja, the key to success lies in differentiating potatoes. With their sophisticated 'potato finder', they enable consumers to easily and conveniently find exactly the right tuber for every dish.

Snack fans have asked for more customization for years and Frito-Lay is responding in a big way. Frito-Lay today announced a new way for shoppers to customize their own Frito-Lay Variety Pack to fit the snacking needs of their household.

A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.

As part of their 10-year celebration and in response to their consumers, Tasteful Selections®, a pioneer and leader in the bite-size potato category, has added a new feature to its recently revamped website.

Dar una respuesta a la demanda del consumidor es uno de los grandes objetivos de la industria agroalimentaria. Para ello es necesario adaptarse a sus necesidades reales, lo que obliga a una continua evolución y modernización de las producciones agrícolas y alimentarias, así como a desarrollar avances en la presentación del producto.