Need a recipe for your Fries/Chips in the UK? Try: 'Alexa, Open McCain'
May 25, 2023McCain Foods, world’s largest manufacturer of frozen potato products and a global leader in prepared appetisers and snacks, has partnered with Say It Now to launch their first Actionable Audio Ad campaign in Q2 of 2023.
Spud sentiment in the media continues to improve
May 02, 2023The widespread popularity of potatoes as America’s favorite vegetable naturally leads to their frequent appearance in the press. However, occasional misinformation can jeopardize the potato’s reputation.
PepsiCo Accelerates Digitalization with Launch of Digital Hubs in North America and Europe
October 27, 2021PepsiCo, Inc. announced the establishment of the company's first two Digital Hubs in North America and Europe, with plans to expand to more locations in the future. Hubs to centralize skills, development, and delivery of emerging digital capabilities, such as AI, machine learning...
Wendy's Company to set up 700 delivery-only kitchens in cooperation with REEF
August 11, 2021The Wendy’s Company and REEF announced their commitment to open and operate 700 delivery-only kitchens over the next five years across the U.S., Canada and the United Kingdom.
US Online Grocery Sales hit USD8.4 billion in April, up 16% vs prior year
June 24, 2021The US online grocery market finished April with $8.4 billion in sales, as 67.8 million households placed an average of 2.73 online grocery orders during the month.
Online potato shop An-Ja (Germany) helps consumers find the right potato
February 04, 2021According to the two potato experts Andreas Heitsch and Jan Mennerich of the new online platform An-Ja, the key to success lies in differentiating potatoes. With their sophisticated 'potato finder', they enable consumers to easily and conveniently find exactly the right tuber for every dish.
Frito-Lay Enhances Direct-to-Consumer Shopping Experience with the Launch of 'Make Your Own' Variety Pack
December 12, 2020Snack fans have asked for more customization for years and Frito-Lay is responding in a big way. Frito-Lay today announced a new way for shoppers to customize their own Frito-Lay Variety Pack to fit the snacking needs of their household.
UK Baked potato campaign will use consumer specific targeted messages
December 08, 2020A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.
Tasteful Selections releases a new feature for consumers to find bite-size potatoes near them
September 01, 2020As part of their 10-year celebration and in response to their consumers, Tasteful Selections®, a pioneer and leader in the bite-size potato category, has added a new feature to its recently revamped website.
El sector de la Patata debe Adaptarse a los Gustos del Consumidor y a las Nuevas Formas de Venta
July 20, 2020Dar una respuesta a la demanda del consumidor es uno de los grandes objetivos de la industria agroalimentaria. Para ello es necesario adaptarse a sus necesidades reales, lo que obliga a una continua evolución y modernización de las producciones agrícolas y alimentarias, así como a desarrollar avances en la presentación del producto.